Twilio stories
Fresha has boosted customer engagement with a 41.3% read rate and 7.1% more reviews after switching from SMS to secure RCS messaging powered by Twilio and Google.
Australian businesses benefit from AI-driven customer engagement, yet 66% of consumers express exhaustion and seek greater trust and control over AI interactions.
AI-driven lead qualification is transforming sales, enabling brands like Driva to boost conversion rates by 5% and streamline customer interactions.
Twilio predicts a challenging future for brands in Australia, with consumer trust projected to plummet, impacting loyalty strategies and customer relationships.
A survey of 288 APAC retailers shows strong confidence in customer engagement plans, with loyalty and personalised tools top priorities despite economic challenges.
New Relic appoints Lauren Nemeth as Chief Revenue Officer to boost global growth with her extensive tech sales and leadership experience.
Twilio has appointed Howard Fyffe as Director of Sales for ANZ, aiming to boost personalised digital engagement and business growth across Australia and New Zealand.
Recent mergers in MarTech signal the end of standalone CDPs, as companies focus on unified customer data platforms for seamless experiences.
AI personalisation boosts customer spend by 75%, yet only 15% of consumers fully trust brands with their personal data, says Twilio report.
Stackpack has raised USD $6.3 million to enhance its AI platform that simplifies managing third-party vendor complexities for businesses.
Twilio partners with Microsoft in a multi-year deal to boost enterprise conversational AI, enhancing customer engagement through advanced AI and Azure integration.
Avalara appoints Sydney Carey as CFO and Karyn Smith as Chief Legal Officer to boost finance and legal leadership in global tax tech operations.
GitHub Copilot has exceeded 15 million users, growing rapidly as Microsoft advances its AI tools in software development and cloud services.
Research from Twilio reveals that nearly half of mobile professionals have adopted Rich Communication Services, with 60% citing its positive impact on customer communications.
Twilio's latest report reveals a surge in AI adoption and predictive traits, highlighting a 57% increase in their use as businesses pivot towards flexible martech solutions.
Twilio has appointed Vaughan Webster as Senior Manager for Partners & Alliances in ANZ, starting February 2025, to enhance its AI-driven customer solutions.
Recent advancements in conversational AI are transforming customer experiences, as brands embrace AI to foster deeper relationships and enhance engagement.
Chelsea Football Club has launched a multi-year partnership with Twilio, aiming to enhance fan engagement through personalised experiences and tailored content.
FourNet launches IntellAIgent, an AI-powered platform integrating 300+ apps to automate complex tasks, aiming to revolutionise customer service and operations.
Endowus has teamed up with Twilio to enhance security on its digital wealth platform, addressing a surge in fraud cases with advanced verification measures.