Tim Fulton stories
Tim Fulton writes about how organisations can use technology more effectively, with a strong focus on videoconferencing, collaboration tools and cybersecurity investments. His stories explore the gap between what businesses buy and what they actually use, showing how to turn underused “shelfware” into real, measurable value.
Across his articles, Tim looks at the shift from travel-heavy business models to smarter, greener communication strategies enabled by video. He examines how modern video platforms can be simpler to deploy, easier for teams to adopt and more strategic for leaders who want communication to be a core business capability rather than just an IT concern.
Readers can expect practical insight into the business case for collaboration tools, how to evaluate and implement them, and how to align technology decisions with sustainability, productivity and cost-efficiency goals. Tim’s work is especially useful for decision-makers looking to modernise workplace communication while avoiding common pitfalls in technology adoption.
Turning shelfware into software value
Travel is not a sustainable business model