Sensor Tower stories
Criteo outlines agentic AI’s next phase in eCommerce
4 days ago
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sensor tower
Criteo says agentic AI will add a powerful new eCommerce layer, reshaping search, retail assistants and LLM ad models without replacing shops.
Why community-led growth will help brands In APAC win this holiday season
Fri, 21st Nov 2025
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sensor tower
Community-led growth is boosting app success in APAC this holiday season, offering cost-efficient gains amid rising mobile adoption and tighter budgets.
App marketing trends: Rising ad budgets & KPI targets
Fri, 21st Feb 2025
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sensor tower
A new survey by Liftoff and AppsFlyer reveals a 54% rise in aggressive KPI targets for app marketers, with many adapting to changes in ad strategies and budgets.
AI apps see 180% growth, TikTok leads social downloads
Tue, 28th Jan 2025
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sensor tower
Sensor Tower's latest report reveals a booming global mobile economy, with users logging 4.2 trillion hours and AI apps surging to a billion-dollar market.
Global mobile app spending hits $150 billion in 2024
Thu, 23rd Jan 2025
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sensor tower
Consumer spending on mobile applications soared to $150 billion in 2024, marking a 13% rise from last year, driven largely by non-gaming apps.
Crypto app downloads down as market crashes - report
Wed, 13th Jul 2022
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sensor tower
It appears the mass FOMO around crypto investing may be wearing thin with new data revealing a noticeable drop in crypto app downloads this year.
Australia’s most downloaded apps revealed in study
Wed, 4th May 2022
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sensor tower
Sensor Tower reveals government apps topped the list followed by the usual social media suspects, but local streaming services also made the cut.
Mobile eCommerce: In-app shopping set to reach an all-time high
Wed, 1st Dec 2021
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sensor tower
In-app shopping set to reach all-time high as mobile commerce continues to dominate, according to a study by Adjust and Sensor Tower.