Sensor Tower stories
Sensor Tower reveals government apps topped the list followed by the usual social media suspects, but local streaming services also made the cut.
Criteo says agentic AI will add a powerful new eCommerce layer, reshaping search, retail assistants and LLM ad models without replacing shops.
Community-led growth is boosting app success in APAC this holiday season, offering cost-efficient gains amid rising mobile adoption and tighter budgets.
A new survey by Liftoff and AppsFlyer reveals a 54% rise in aggressive KPI targets for app marketers, with many adapting to changes in ad strategies and budgets.
Sensor Tower's latest report reveals a booming global mobile economy, with users logging 4.2 trillion hours and AI apps surging to a billion-dollar market.
Consumer spending on mobile applications soared to $150 billion in 2024, marking a 13% rise from last year, driven largely by non-gaming apps.
It appears the mass FOMO around crypto investing may be wearing thin with new data revealing a noticeable drop in crypto app downloads this year.
In-app shopping set to reach all-time high as mobile commerce continues to dominate, according to a study by Adjust and Sensor Tower.
