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Search engines Stories

Australian Stories

Search engines stories

Your website is being read by AI - and you're probably invisible to it
Digital Transformation

Your website is being read by AI - and you're probably invisible to it

Australian businesses risk vanishing from search as AI tools replace blue links with one answer, cutting clicks and reshaping discovery.

By Lovan • 7 min read • This month
Millennials trust AI more than Gen Z, survey finds
Customer Experience

Millennials trust AI more than Gen Z, survey finds

Australians are using AI heavily, but most still want clear labelling and sourcing before they trust its search and shopping advice.

By Sofiah Nichole Salivio • 4 min read • This month
Woolworths & Coles top AI grocery visibility in Australia
Digital Transformation

Woolworths & Coles top AI grocery visibility in Australia

AI-generated shopping answers are steering more supermarket discovery, with local chains still beating Amazon in Australian grocery searches.

By Mark Tarre • 4 min read • This month
AI is reshaping search infrastructure - SEO is being rewritten
Marketing Technologies

AI is reshaping search infrastructure - SEO is being rewritten

AI-driven results are reducing clicks for some sites as search engines prioritise meaning, summaries and topical authority over keyword matching.

By Chirag Solanki • 7 min read • Last month

Global Stories

Search engines stories

Everywhen warns AI use is straining energy & water
Digital Transformation

Everywhen warns AI use is straining energy & water

Heavy AI usage could soon squeeze power grids and water supplies as queries multiply across business and everyday search.

By Sean Mitchell • 4 min read • This month
Adobe completes Semrush deal to boost AI search tools
Digital Transformation

Adobe completes Semrush deal to boost AI search tools

The acquisition gives marketers new tools to track brand visibility as AI-led discovery reshapes how shoppers find products online.

By Sean Mitchell • 5 min read • This month
Feedonomics launches AI shopping catalogue exports
DataCentre infrastructure

Feedonomics launches AI shopping catalogue exports

Merchants may need to adapt product data as AI assistants increasingly shape online shopping and determine which items appear first.

By Sofiah Nichole Salivio • 3 min read • Last month
Gen Z shoppers trust AI recommendations, study finds
Customer Experience

Gen Z shoppers trust AI recommendations, study finds

Retailers face a shift in trust as 64% of Gen Z shoppers buy on AI recommendations without checking other sources, a study finds.

By Sofiah Nichole Salivio • 4 min read • Last month
Forrester says AI is upending B2B go-to-market models
Digital Transformation

Forrester says AI is upending B2B go-to-market models

AI agents are weakening familiar B2B sales tactics, forcing firms to rethink how they measure demand and win trust earlier.

By Sean Mitchell • 3 min read • Last month
Forrester warns AI marketing spend lacks business impact
Customer Experience

Forrester warns AI marketing spend lacks business impact

Most firms are failing to prove AI marketing spend lifts profit or revenue, even as buyers increasingly rely on answer engines and agents.

By Sean Mitchell • 3 min read • Last month
LoopMe launches Chartboost Direct for app publishers
Gaming

LoopMe launches Chartboost Direct for app publishers

As web traffic falls, the new system aims to help app publishers tap brand budgets directly without changing their ad tech stack.

By Catherine Knowles • 4 min read • Last month
Thryv urges small businesses to boost AI search visibility
Digital Transformation

Thryv urges small businesses to boost AI search visibility

Better online listings and reviews could help small businesses appear in AI recommendations as customers increasingly use chatbots to find local providers.

By Shannon Williams • 5 min read • Last month
Trustpilot launches AI search tools for brand visibility
Data Analytics

Trustpilot launches AI search tools for brand visibility

Brands risk losing search traffic as Trustpilot’s new tools track how recent reviews shape AI recommendations and rankings.

By Joseph Gabriel Lagonsin • 4 min read • Last month
AI bots hit publishers as referral traffic plummets
Marketing Technologies

AI bots hit publishers as referral traffic plummets

Publishers are losing readers and revenue as AI chatbots deliver 96% less referral traffic than Google search, Akamai found.

By Sofiah Nichole Salivio • 4 min read • Last month
Cloudflare & GoDaddy back AI bot identity standards
Software-as-a-Service

Cloudflare & GoDaddy back AI bot identity standards

Small website owners will gain new tools to block, allow or charge AI crawlers as Cloudflare and GoDaddy back identity standards.

By Sean Mitchell • 5 min read • Last month

Stories from Other Regions

Search engines stories

Google adds restaurant bookings to AI Mode in Search
Customer Experience

Google adds restaurant bookings to AI Mode in Search

Diners in New Zealand can now skip several booking sites as Search surfaces tables with live availability and links straight to reservations.

By Mark Tarre • 3 min read • Last month
AI, search and strategy: SEO still holds
Marketing Technologies

AI, search and strategy: SEO still holds

AI summaries have changed search results, but businesses still need strong SEO to win visibility, traffic and enquiries.

By Kia Ora Digital • 6 min read • Last month