SecurityBrief Australia - Technology news for CISOs & cybersecurity decision-makers

Rakesh Prabhakar stories

Rakesh Prabhakar is known for his insightful reporting on the technology sector, particularly focusing on the impact and growth of companies like Zoho in different markets. His recent stories provide an in-depth look at how strategic partnerships and local engagement contribute to the success of tech firms in new regions.

Through reading his work, you can gain an understanding of the dynamics of business expansion, especially in areas like Australia, where local partnerships play a crucial role in achieving significant customer and revenue growth. Prabhakar’s analysis highlights the importance of community involvement and social responsibility in building a successful business presence.

By following his stories, readers can learn how technology firms navigate challenges and opportunities in new markets, and how their strategies evolve over time. Prabhakar's focus on factual reporting and thoughtful analysis encourages readers to consider the broader implications of business development in the tech industry.

Ps rakesh prabhakar  head of zoho australia and new zealand

Rethinking CRM: How generative AI Is breaking down silos and redefining the future of customer service

Wed, 11th Jun 2025
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crm
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digital transformation
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cx
Generative AI is transforming CRM, breaking down silos across teams to deliver seamless, personalised customer experiences and boost business agility.
Ps rakesh prabhakar   head of zoho australia and new zealand

Is it time to re-think the business browser?

Fri, 30th May 2025
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malware
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data protection
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ransomware
Cybercrime costs soar as Australian businesses face record data breaches. Experts urge rethinking browser security to protect sensitive data effectively.
Byline pr group

How can small and medium businesses safeguard against rising data privacy threats?

Thu, 17th Apr 2025
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data protection
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ransomware
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encryption
Small and medium Australian businesses face rising data privacy threats, with cybercrime costs averaging AUD$49,600 as regulations tighten on data protection.
Rakesh prabhakar  head of zoho australia and new zealand

Australian small businesses under pressure: can optimism and tech transform their 2025?

Fri, 10th Jan 2025
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crm
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data analytics
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martech
Despite facing record insolvencies due to rising costs and reduced consumer spending, Australia's small businesses remain hopeful about 2025, embracing tech-driven strategies.
Techday 244ab7cf247ae0f7b9d7

Zoho reports 18% revenue growth & expands in Australia

Wed, 13th Nov 2024
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edutech
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data privacy
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cybersecurity
Zoho reports a 19% rise in Australian customers and an 18% revenue increase, focusing on local partnerships and social responsibility initiatives.
Rakesh reddy

Exclusive: Zoho owes Aussie success to its partner network

Tue, 14th Mar 2023
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partner programmes
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ai
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marketing
Zoho launched in Australia in 2019 and has launched numerous new apps, created many new jobs and grown its customer base in the region exponentially.