Public Relations stories - Page 3

As AI reshapes search, firms can boost visibility on ChatGPT and other LLMs by building authoritative content and engaging trusted journalists.

At humAIn 2025, experts reveal AI is reshaping creativity, search, and work, urging brands to blend human insight with machine intelligence for success.

Fivetran appoints Monica Ohara as Chief Marketing Officer to spearhead global marketing and brand development, enhancing its data integration leadership.

Australia's workforce grew 22.9% since 2014, with dramatic rises in aged care and tech roles, while traditional jobs like travel agents and farmers declined.

Effective communication during cyberattacks is vital to maintain public trust and protect reputations, warns PR experts from Impact PR Auckland.

Hotwire Global launches Hotwire Spark, an AI tool to boost brand visibility on AI search platforms alongside a new global AI Innovation Lab.

Amid economic pressures, tech vendors risk significant revenue loss by slashing PR and marketing budgets, jeopardising visibility and market relevance.

Sefiani has been awarded Best Midsize PR Agency of the Year at the 2025 Mumbrella CommsCon Awards, celebrating its innovative campaigns and resilience.

Companies risk eroding their brand reputation through poor debt collection practices, as accounts teams are crucial in shaping customer perception and trust.

Starburst has appointed Lisa Luscap as Chief Marketing Officer to spearhead growth in AI and data sectors, showcasing its commitment to innovation and expansion.

Senetas has appointed Andrea Van Unen-Smith as Chief Marketing Officer, bringing over 20 years of technology marketing expertise to the role.

AZK Media has appointed Michael Jenkin as Senior Content and Communications Manager to enhance its PR services in the growing technology sector.

SailPoint's latest report reveals that advanced identity security practices enhance value for organisations, with 83% experiencing fewer security issues in 2023.

Amanda McGuckin Hager joins TrueDialog as Chief Marketing Officer, bringing 25+ years of marketing expertise to elevate the company's SMS texting solutions in Austin, Texas.

AZK Media launches Customer Catalyst to meet growing demand for high-quality video content, aiming to boost conversions and customer acquisition in the APAC region.

For its 18th anniversary, Sydney-based Sphere PR unveils a customised cyber-crisis communications service, underscoring its expertise in tech security PR in Australia and New Zealand.

The Recognition Group unveils Sovereign, a new agency tailored to buoy defence and aerospace suppliers in Australia.

Blue Connections IT secures Climate Active Carbon Neutral Standard certification consecutively, underlining its sustainable operations pledge.

KnowBe4 has named Cindy Zhou as its Chief Marketing Officer, entrusting her with spearheading the firm's global marketing, PR, and sales strategies.

Tenable appoints renowned cybersecurity expert Meg O'Leary as Chief Marketing Officer to spearhead worldwide marketing structure.