Public Relations stories
Gearing up for CES on the tech PR side
Last month
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public relations
CES poses PR challenges with its post-holiday timing, but strategic media engagement and pre-event briefings can boost long-term tech exposure.
From searchable to AI-Visible: The next frontier of personal branding
Last month
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public relations
AI assistants now shape personal brands by interpreting online presence, making consistent, quality content vital for founders to build trust and opportunities.
Coppelia uses data-driven online strategy to grow music audience
Last month
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public relations
Auckland band Coppelia uses data-driven digital strategies and quality content to grow their music audience and secure festival invites in 2025.
GEO: Why Generative Engine Optimization will reshape communication strategies by 2026
Last month
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public relations
By 2026, Generative Engine Optimization will transform digital visibility, demanding brands prioritise clear, consistent narratives for AI-generated answers over traditional SEO.
Hivekind AI launches PR Agent to streamline B2B media relations
Last month
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public relations
Hivekind AI launches PR Agent, an autonomous digital worker helping B2B tech firms enhance media relations with real-time communication intelligence.
Gallagher Security doubles goal, raising $7,000 for cancer research
Last month
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public relations
Gallagher Security raised over USD $7,000 for breast cancer research, more than doubling its initial goal during the Security Meets Solidarity campaign.
Taurus rolls out digital PR service blending AI & SEO tools
Last month
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public relations
Taurus Marketing launches Taurus Digital PR, blending AI, SEO, and traditional PR to boost brand visibility and credibility online.
Hotwire Global appoints Grant Toups as Global Chief Executive Officer
Last month
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public relations
Hotwire Global appoints Grant Toups as Global CEO from January 2026, advancing its AI-driven tech marketing and communications expertise.
B2B tech CMOs face pressure to prove ROI amid wider remits
Last month
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public relations
B2B technology CMOs face greater pressure to prove ROI amid wider roles, budget cuts, and rising AI use, reveals the CMO Survey 2025.
Brandi AI launches programme to boost agency visibility in AI
Fri, 24th Oct 2025
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public relations
Brandi AI launches a global programme helping agencies boost client brand visibility in AI-generated content through advanced analytics and GEO services.
Global tech companies overlook a Canada-first PR mindset at their peril
Thu, 9th Oct 2025
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public relations
Global tech firms often assume Canadian markets mirror Anglo counterparts, but success demands PR strategies tailored to Canada's unique media and cultural landscape.
Brandi AI unveils platform to boost brand presence in AI results
Wed, 8th Oct 2025
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public relations
Brandi AI has launched a platform to help brands enhance visibility in AI-generated answers, reshaping digital marketing for the AI-driven buyer journey.
Beyond Google: When AI tells your story - A crisis recovery roadmap for C-suite & boards
Fri, 3rd Oct 2025
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public relations
C-suite leaders must now manage reputations shaped by AI narratives from ChatGPT and others, facing both misinformation and unavoidable truths.
AZK Media unveils AI search-focused PR solution for B2B tech
Thu, 2nd Oct 2025
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public relations
AZK Media launches a PR solution tailored for B2B tech firms to boost visibility in AI-driven search by focusing on third-party endorsements over traditional SEO.
UBE Marketing launches to support B2B clients in Microsoft sector
Thu, 4th Sep 2025
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public relations
Alvin Paronda has launched UBE Marketing to support B2B clients and Microsoft partners with tailored marketing strategies and expert guidance.
Why retailers need to prepare for a rise in AI-generated complaints
Thu, 4th Sep 2025
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public relations
AI is making it easier for consumers to file well-crafted complaints, posing new challenges for retailers to manage rising digital grievances effectively.
Why searches for 'PR Agency Auckland' may signal growth in NZ’s tech & design sectors
Wed, 27th Aug 2025
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public relations
Google searches for 'PR Agency Auckland' hit a five-year peak, signalling growing confidence in New Zealand's tech and design sectors amid export expansion.
Fire on the Hill unveils GEO service to boost AI brand visibility
Tue, 29th Jul 2025
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public relations
Fire on the Hill launches GEO service to help brands shape and track their presence in AI-generated search results, boosting visibility and trust.
Experts give Qantas mixed reviews on cyber breach response
Wed, 2nd Jul 2025
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public relations
A cyber attack on Qantas affecting six million customers exposes flaws in the airline’s security and crisis communication amid tighter privacy laws.
Onlyfans models need PR people too, the latest move
Wed, 2nd Jul 2025
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public relations
Million Billion Media teams up with Xentrik to launch an AI-driven campaign enhancing PR and marketing for OnlyFans content creators and influencers.