Partner Marketing stories

Managing 600+ SonicWall firewalls, Sourcepass turns routine upgrades into a strategic weapon for security, efficiency and client trust.

Awin launches Campaign Builder and smarter partner recommendations to slash affiliate setup times and sharpen performance reporting.

Xero launches App Store Power Lists to spotlight top referred apps, boosting discovery for small businesses and reach for developers.

SolarWinds refreshes global partner programme with tiered incentives, richer marketing support, and new training and specialisation tracks.

US holiday online sales hit a record USD $257.8 billion as shoppers shifted to mobiles, Buy Now Pay Later and generative AI search tools.

Alvin Paronda has launched UBE Marketing to support B2B clients and Microsoft partners with tailored marketing strategies and expert guidance.

Fivetran appoints Monica Ohara as Chief Marketing Officer to spearhead global marketing and brand development, enhancing its data integration leadership.

Avalara appoints Kevin Sellers as EVP and CMO, aiming to leverage his 25+ years of global marketing experience to boost its market position in tax compliance automation.

WatchGuard Technologies enhances its leadership, appointing Derek Maggiacomo, Rich Workman, and Karen Ray to drive focus on MSPs. CEO promotes a partner-first vision.

Probax, in partnership with Veeam and Wasabi Technologies, rolls out MSP Backup, a novel platform for SME data protection.

SonicWall appoints Christine Bartlett as CMO, further strengthening its dedication to channel partnership and global awareness.

Logicalis Australia appoints Lara Barnett as Head of Marketing to drive innovative campaigns and support growth in the Australian market.

Rachel Thornton joins Fivetran as the new Chief Marketing Officer, bringing 25 years of B2B tech experience from companies like Amazon and Salesforce.

Equinix has announced its 2022 Global and Regional Partner Award winners, recognising its partners and their dedication to providing the company's offerings.

Versa Networks, a unified secure access service edge (SASE) provider, has hired Dan Maier as its new Chief Marketing Officer.

Menlo Security has announced new initiatives and investment in its Boost! Channel Programme, designed to further support and incentivise partners.

Filament's B2B-focused agency offering includes content marketing, search engine optimisation, digital advertising and website services.

Ivanti hires Michael Coleman as Partner Sales Director for Australia and New Zealand to strengthen their partner ecosystem and streamline lead generation.

Cyber assurance provider Cyara has hired Max Lipovetsky as VP Products and Russ Hellmann as VP Growth Marketing to drive global expansion.

For joint customers, SnapLogic offers the scalability needed to make the amount of data stored in Snowflake's data cloud available and actionable for business'.