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Opinion Stories

Australian Stories

Opinion stories

What the wedding industry reveals about how we actually adopt AI
Personalisation

What the wedding industry reveals about how we actually adopt AI

The data suggests couples will happily use AI for drafts and planning, but rarely for choices that could haunt them for years.

By Dominic Vivarini • 6 min read • Yesterday
Why 'admin parties' should serve as a warning to marketers
Digital Transformation

Why 'admin parties' should serve as a warning to marketers

Consumers are increasingly muting and unsubscribing, forcing brands to compete with inbox fatigue and attention overload rather than rival campaigns.

By Sam Richardson • 4 min read • Yesterday
The rise of the strategic stock-up shopper
eCommerce

The rise of the strategic stock-up shopper

Sales events are now planning windows for households, with 70% of Australian adults bulk-buying at least one category, a survey shows.

By Brendan Straw • 4 min read • 2 days ago
How WD is reinventing the hard drive for AI at scale
Hyperscale

How WD is reinventing the hard drive for AI at scale

Australia's AI data-centre boom is forcing storage vendors to cut power use and costs, with WD betting on hard drives over flash.

By Sean Mitchell • 6 min read • Last week

Global Stories

Opinion stories

Power 50 unveils 2026 payments ranking amid pressure
Fintech

Power 50 unveils 2026 payments ranking amid pressure

Merchants and banks are demanding better payment reliability as The Power 50 names 40 companies and 10 figures in its 2026 ranking.

By Karen Joy Bacudo • 3 min read • Yesterday
Navigating data challenges in China's E-commerce market
Customer Relationship Management

Navigating data challenges in China's E-commerce market

Brands risk blind spots and sanctions in China as fragmented platforms and tighter rules make customer data harder to use and move.

By Edmund Ng • 5 min read • 3 days ago
LinkedIn ranks second in AI citations for B2B searches
Digital Transformation

LinkedIn ranks second in AI citations for B2B searches

Buyers relying on AI tools are more likely to see LinkedIn than brand websites, with member profiles driving most citations in B2B searches.

By Joseph Gabriel Lagonsin • 4 min read • 3 days ago
The new rules of media investment in an unpredictable economy
Marketing

The new rules of media investment in an unpredictable economy

Marketers are shifting budgets towards flexible channels as inflation and volatile consumer behaviour make fixed media plans harder to defend.

By Ben Baker • 3 min read • 3 days ago
AI in crisis communications: why route knowledge beats the next new tool
Agricultural Technology

AI in crisis communications: why route knowledge beats the next new tool

Businesses risk wasting AI spend unless they map workflows first, as routing knowledge matters more than buying yet another tool.

By Dwayne Alexander • 6 min read • Last week
How AI can be the biggest accelerator for SMBs
Data Protection

How AI can be the biggest accelerator for SMBs

AI now helps smaller firms speed up routine work and decisions, but only when their PCs can handle the workloads securely and efficiently.

By Alexey Navolokin • 3 min read • Last week
The global content challenge slowing Australian brands down
Digital Transformation

The global content challenge slowing Australian brands down

Rigid global workflows are leaving Australian marketers with slower publishing, duplicated content and weaker local relevance across markets.

By Sam Hoare • 4 min read • Last week
Your Immune System Doesn't Wait. Neither Should Your Security
Malware

Your Immune System Doesn't Wait. Neither Should Your Security

Delays between alerts and action leave businesses exposed, as ransomware and stolen credentials can spread before anyone intervenes.

By Cory Clark • 4 min read • Last week

Stories from Other Regions

Opinion stories

How partners can position the PSTN switch-off as a strategic growth opportunity
Unified Communications

How partners can position the PSTN switch-off as a strategic growth opportunity

With two million legacy lines still live, businesses face service disruption unless partners turn the 2027 PSTN deadline into migration gains.

By Mark Boden • 4 min read • Yesterday
Blind spots to benchmarks: How AoFrio INSIDE gives beverage brands control over cooling emissions
Data Analytics

Blind spots to benchmarks: How AoFrio INSIDE gives beverage brands control over cooling emissions

Connected coolers could help beverage brands cut emissions by up to 68% while replacing guesswork with real-world energy data.

By Danielle Scott • 5 min read • Yesterday
Why so many enterprise AI programmes fail before they scale
Digital Transformation

Why so many enterprise AI programmes fail before they scale

Pressure to show returns is exposing weak data, governance and skills, leaving many pilot projects stuck before they reach production.

By Dave Sugden • 5 min read • 2 days ago
Being offensive in your defense - How threat hunting assists
Data Protection

Being offensive in your defense - How threat hunting assists

Security teams can spot risky data movement before alerts fire, helping stop sensitive information from leaving approved channels.

By Adam Burns • 5 min read • Last week
Voice as a modern growth lever for MSPs
Unified Communications

Voice as a modern growth lever for MSPs

MSPs risk losing deals and margin unless they bundle Teams-aligned calling, as customers demand simpler vendors and tighter integration.

By Will Morey • 5 min read • Last week