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Nexxen Stories - Page 2

Australian Stories

Nexxen stories

International sports fuel rise in Australian TV viewership
Marketing Technologies

International sports fuel rise in Australian TV viewership

A Nexxen report has revealed a surge in Australian sports viewership, with AFL and international events topping the charts.

By Melania Watson • 3 min read • Tue, 6th Aug 2024
Nexxen partners with VIDAA to bolster Australian TV advertising
Digital Entertainment

Nexxen partners with VIDAA to bolster Australian TV advertising

Nexxen joins forces with VIDAA, offering Australian advertisers unrivalled access to automatic content recognition (ACR) data, enhancing TV audience targeting.

By Tom Raynel • 3 min read • Tue, 23rd Apr 2024

Global Stories

Nexxen stories

Nexxen & The Trade Desk announce strategic data partnership
The Trade Desk

Nexxen & The Trade Desk announce strategic data partnership

Nexxen joins forces with The Trade Desk to bring automatic content recognition data to UK, US, Canada, and Australia, enhancing ad targeting in connected TV.

By Imee Dequito • 3 min read • Thu, 22nd Aug 2024
Nexxen & Vevo partner to revolutionise CTV advertising
Marketing Technologies

Nexxen & Vevo partner to revolutionise CTV advertising

Nexxen partners with Vevo to enhance CTV advertising, leveraging Nexxen's SSP platform to expand Vevo's programmatic ad capabilities across premium content.

By Kaleah Salmon • 3 min read • Tue, 13th Aug 2024
Experts weigh in on cookie deprecation and data privacy
Data Privacy

Experts weigh in on cookie deprecation and data privacy

Google's decision to retain third-party cookies surprises experts, sparking debate on privacy, data strategies, and the digital ecosystem's future path.

By Staff Writer • 5 min read • Tue, 30th Jul 2024
Exclusive: Nexxen's game-changing TV analytics, AI solutions
AI Security

Exclusive: Nexxen's game-changing TV analytics, AI solutions

Nexxen's Director of Analytics and Solutions believes further growth driven by market trends, such as holistic TV measurement, is on the horizon.

By Melania Watson • 3 min read • Mon, 22nd Jul 2024
Nexxen unveils advanced TV & digital ad measurement in Australia
Digital Entertainment

Nexxen unveils advanced TV & digital ad measurement in Australia

Nexxen launches Cross-Screen Measurement in Australia, leveraging exclusive ACR data from 1.3 million devices to enhance TV and digital ad insights.

By Imee Dequito • 2 min read • Thu, 27th Jun 2024
Digital content and the race to win 'audience attention'
Marketing Technologies

Digital content and the race to win 'audience attention'

With human attention spans plummeting to eight seconds, brands must innovate to capture and retain audiences. How can they ensure they're truly winning this race?.

By Alexandra Gregory • 3 min read • Wed, 5th Jun 2024
Customer Catalyst launched to help tech marketers with video content
Data Analytics

Customer Catalyst launched to help tech marketers with video content

AZK Media launches Customer Catalyst to meet growing demand for high-quality video content, aiming to boost conversions and customer acquisition in the APAC region.

By Imee Dequito • 3 min read • Wed, 22nd May 2024
Nexxen chooses Stagwell for audience discovery & consumer insights solution
Marketing Technologies

Nexxen chooses Stagwell for audience discovery & consumer insights solution

Stagwell partners with Nexxen to enhance audience discovery and advertising efficacy, leveraging the new Nexxen Data Platform for deeper consumer insights and compliance.

By Sean Mitchell • 3 min read • Mon, 20th May 2024
Four ways Automatic Content Recognition data unlocks advertising success
Network Infrastructure

Four ways Automatic Content Recognition data unlocks advertising success

Marketers harnessing ACR technology to understand Asia-Pacific consumer habits in real-time, offering targeted ads and optimised engagement strategies, amid third-party cookie depreciation.

By Janice Chan • 6 min read • Thu, 11th Apr 2024
Gretchen Johnson joins Nexxen as new Chief People Officer
Marketing Technologies

Gretchen Johnson joins Nexxen as new Chief People Officer

Nexxen appoints former Siprocal executive Gretchen Johnson as Chief People Officer, emphasising talent development and company culture.

By Sean Mitchell • 2 min read • Thu, 1st Feb 2024
The future of media and advertising: Key trends you need to know
Marketing Technologies

The future of media and advertising: Key trends you need to know

From free ad streaming TV's (FAST) exponential growth to the impact of AI in advertising, Let's look at some strategic shifts poised to define the year ahead.

By Nexxen • 7 min read • Wed, 6th Dec 2023

Stories from Other Regions

Nexxen stories

Major coup for Mindgard with new VP from cybersecurity unicorn Snyk
DevOps

Major coup for Mindgard with new VP from cybersecurity unicorn Snyk

London-based cybersecurity firm Mindgard bolsters its ranks with the appointment of Benji Weber, former key leader at Snyk, as VP of Engineering to steer AI security solutions.

By Imee Dequito • 2 min read • Fri, 1st Mar 2024