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Millennials Stories

Australian Stories

Millennials stories

Millennials trust AI more than Gen Z, survey finds
Customer Experience

Millennials trust AI more than Gen Z, survey finds

Australians are using AI heavily, but most still want clear labelling and sourcing before they trust its search and shopping advice.

By Sofiah Nichole Salivio • 4 min read • This month
Australian businesses embrace social selling, PayPal says
Digital Transformation

Australian businesses embrace social selling, PayPal says

Social platforms now account for 11% of online sales in Australia, with smaller firms driving a rapid shift to direct digital storefronts.

By Sean Mitchell • 3 min read • Last month
Amazon ad revenue surges 62% in Australia, says Pattern
Marketing Technologies

Amazon ad revenue surges 62% in Australia, says Pattern

Amazon's ad business is now outpacing major rivals in Australia, as Pattern estimates annual revenue reached USD $392 million in 2025.

By Sean Mitchell • 4 min read • Last month

Global Stories

Millennials stories

Meta ad revenue set to hit GBP £240 billion in 2026
Artificial Intelligence

Meta ad revenue set to hit GBP £240 billion in 2026

Investor concern is mounting as WARC says Meta's ad business will fund most of its USD $125 billion to USD $145 billion AI spending.

By Sean Mitchell • 4 min read • Last week

Stories from Other Regions

Millennials stories

Young Canadians drive faster cashback use on Chexy
Fintech

Young Canadians drive faster cashback use on Chexy

Cashback spending on Chexy is rising fastest among Canadians under 40, highlighting a shift towards immediate rewards on bills, rent and taxes.

By Sofiah Nichole Salivio • 4 min read • Last week
Homebuyers grow more confident as AI tools gain ground
Artificial Intelligence

Homebuyers grow more confident as AI tools gain ground

Prospective buyers are increasingly using AI and other digital tools to navigate an unsettled housing market, with 59% feeling more confident than a year ago.

By Sofiah Nichole Salivio • 3 min read • Last week
Britons urged to swap texts for calls in wellbeing push
Texting

Britons urged to swap texts for calls in wellbeing push

New polling suggests millions are missing out on the mental health boost of voice contact as anxiety keeps many Britons from phoning loved ones.

By Sean Mitchell • 5 min read • Last week
Loyalty schemes shape repeat buying, study finds
Customer Experience

Loyalty schemes shape repeat buying, study finds

US shoppers are making loyalty programmes part of weekly spending, with 91% saying they influence whether they buy again.

By Sean Mitchell • 4 min read • Last week
Gen Z serial returners rise as retailers tighten rules
Customer Experience

Gen Z serial returners rise as retailers tighten rules

Retailers are losing their grip on returns as more young shoppers shrug off fees and suspensions, a survey shows.

By Sean Mitchell • 4 min read • Last week
Millions in Britain identify with more than one class
Marketing

Millions in Britain identify with more than one class

Nearly 6 million Britons now say they belong to more than one social class, highlighting a shift that may reshape voting and consumer behaviour.

By Mark Tarre • 5 min read • Last week
UK consumers turn to real-world leisure over screens
Artificial Intelligence

UK consumers turn to real-world leisure over screens

Britons are favouring live events and other real-world outings, with Mastercard research showing many will cut back on gadgets and streaming.

By Mark Tarre • 5 min read • Last week
UK marketers plan to spend more on AI, Canva finds
Data Protection

UK marketers plan to spend more on AI, Canva finds

Most UK marketing leaders plan to boost AI budgets, but consumers want clearer rules before trusting adverts made with it.

By Sean Mitchell • 5 min read • This month
Most UK shoppers oppose dynamic pricing for groceries
Customer Experience

Most UK shoppers oppose dynamic pricing for groceries

Britons are far more likely to reject changing grocery prices than embrace them, with fairness and clear pricing still driving loyalty.

By Shannon Williams • 3 min read • Last month
Bloxley chooses Equals Money for cross-border push
Disaster Recovery

Bloxley chooses Equals Money for cross-border push

The neobank can now tap infrastructure for accounts in more than 38 currencies as it prepares a launch in four countries.

By Karen Joy Bacudo • 4 min read • Last month
HBHR launches HRGenie Auto amid payroll error fears
Software-as-a-Service

HBHR launches HRGenie Auto amid payroll error fears

Payroll mistakes are already pushing some workers into debt, as HBHR says 61% of employees would quit if errors continued for six months.

By Shannon Williams • 4 min read • Last month
Payment failures put GBP £1.7bn in UK sales at risk
Disaster Recovery

Payment failures put GBP £1.7bn in UK sales at risk

Shoppers are abandoning purchases within minutes of outages, exposing retailers and venues to losses that quickly mount beyond GBP £1.7 billion a year.

By Sofiah Nichole Salivio • 4 min read • Last month
Millennials push retailers towards community-led stores
Customer Experience

Millennials push retailers towards community-led stores

Retailers face pressure to turn shops into social hubs as 57% of UK Millennials want spaces that blend community and shopping.

By Kaleah Salmon • 3 min read • Last month