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Millennials Stories

Australian Stories

Millennials stories

Tutorial videos drive Australian purchases, study finds
Customer Experience

Tutorial videos drive Australian purchases, study finds

Practical how-to clips are now the key buying trigger for Australians, with social media driving 29 per cent of product discovery, research shows.

By Sean Mitchell • 4 min read • This month
Australians want healthier supermarket discounts, poll finds
Millennials

Australians want healthier supermarket discounts, poll finds

Price promotions are steering many Australians towards less nutritious groceries, with 83% backing more supermarket discounts on healthier food.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Global Stories

Millennials stories

Australian retailers face delivery gap as costs rise
Data Analytics

Australian retailers face delivery gap as costs rise

Rising fees and longer free-shipping thresholds are widening the gap between what Australian shoppers want and what retailers promise at checkout.

By Joseph Gabriel Lagonsin • 5 min read • Last week
AI boosts domain values as trust becomes key online
Digital Transformation

AI boosts domain values as trust becomes key online

Strong domains are set to become more valuable as AI makes it easier for small teams to launch websites and apps, a survey found.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Oleeo says Gen Z work criticisms miss labour shifts
Artificial Intelligence

Oleeo says Gen Z work criticisms miss labour shifts

Younger staff are being misread as disengaged, as changing career paths and AI adoption reshape expectations across the workplace.

By Sean Mitchell • 4 min read • Last month
Meta ad revenue set to hit GBP £240 billion in 2026
Artificial Intelligence

Meta ad revenue set to hit GBP £240 billion in 2026

Investor concern is mounting as WARC says Meta's ad business will fund most of its USD $125 billion to USD $145 billion AI spending.

By Sean Mitchell • 4 min read • Last month

Stories from Other Regions

Millennials stories

AliExpress launches UK summer sale amid spending fears
Wearables

AliExpress launches UK summer sale amid spending fears

Worries over household budgets are driving UK shoppers towards discounts of up to 80% as summer spending comes under pressure.

By Sofiah Nichole Salivio • 4 min read • Last week
AliExpress launches UK summer sale with up to 80% off
Wearables

AliExpress launches UK summer sale with up to 80% off

Shoppers feeling the squeeze are driving demand for discounted home, garden and tech items as 86% worry about living costs, AliExpress said.

By Sofiah Nichole Salivio • 4 min read • Last week
UK shoppers step in as retail crime rises in stores
Customer Experience

UK shoppers step in as retail crime rises in stores

Retailers face mounting costs and pressure as more than half of UK shoppers say they have seen crime or abuse rise in stores.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Young Canadians drive faster cashback use on Chexy
Fintech

Young Canadians drive faster cashback use on Chexy

Cashback spending on Chexy is rising fastest among Canadians under 40, highlighting a shift towards immediate rewards on bills, rent and taxes.

By Sofiah Nichole Salivio • 4 min read • Last month
Homebuyers grow more confident as AI tools gain ground
Artificial Intelligence

Homebuyers grow more confident as AI tools gain ground

Prospective buyers are increasingly using AI and other digital tools to navigate an unsettled housing market, with 59% feeling more confident than a year ago.

By Sofiah Nichole Salivio • 3 min read • Last month
Britons urged to swap texts for calls in wellbeing push
Texting

Britons urged to swap texts for calls in wellbeing push

New polling suggests millions are missing out on the mental health boost of voice contact as anxiety keeps many Britons from phoning loved ones.

By Sean Mitchell • 5 min read • Last month
Loyalty schemes shape repeat buying, study finds
Customer Experience

Loyalty schemes shape repeat buying, study finds

US shoppers are making loyalty programmes part of weekly spending, with 91% saying they influence whether they buy again.

By Sean Mitchell • 4 min read • Last month
Gen Z serial returners rise as retailers tighten rules
Customer Experience

Gen Z serial returners rise as retailers tighten rules

Retailers are losing their grip on returns as more young shoppers shrug off fees and suspensions, a survey shows.

By Sean Mitchell • 4 min read • Last month
Millions in Britain identify with more than one class
Marketing

Millions in Britain identify with more than one class

Nearly 6 million Britons now say they belong to more than one social class, highlighting a shift that may reshape voting and consumer behaviour.

By Mark Tarre • 5 min read • Last month
UK consumers turn to real-world leisure over screens
Artificial Intelligence

UK consumers turn to real-world leisure over screens

Britons are favouring live events and other real-world outings, with Mastercard research showing many will cut back on gadgets and streaming.

By Mark Tarre • 5 min read • Last month
UK marketers plan to spend more on AI, Canva finds
Data Protection

UK marketers plan to spend more on AI, Canva finds

Most UK marketing leaders plan to boost AI budgets, but consumers want clearer rules before trusting adverts made with it.

By Sean Mitchell • 5 min read • Last month