Preparing for the Cookieless Era: Key Tips from Amperity's Peter Ibarra
Peter Ibarra from Amperity provides insightful tips for brands transitioning to a cookieless era, emphasising the role of first-party data and AI in fostering improved customer relationships and more effective personalisation strategies.
LiveRamp acquires data clean room provider Habu for USD $200 million
LiveRamp has purchased leading data clean room provider Habu in a USD $200 million deal, aiming to boost its global data collaboration capabilities and offer clients enhanced cross-cloud services.
Veteran marketer Sean Cooper launches Data Intelligence in Australia
Industry veteran Sean Cooper launches Data Intelligence agency in Australia, aimed at enhancing the use of data in marketing.
UK business leaders to bolster sustainability investment by 2026
80% of UK business leaders plan to maintain or increase their sustainability investment by 2026, reveals SAP study.
Kochava introduces AI Prompt, a novel tool for global marketers
Kochava introduces Kochava AI Prompt, a tool for global marketers that simplifies data-driven insights through natural language processing.
Forrester predicts genAI-powered growth for APAC businesses in 2024
Forrester predicts GenAI will drive growth for APAC businesses in 2024; 30% of firms set to benefit from the technology's 'transformative' impact.
Oracle enhances Fusion Cloud CX with Guided Campaigns for marketers & sellers
Oracle announces new features for its Oracle Fusion Cloud Customer Experience platform to improve collaboration between marketing and sales teams.
Media Math VP joins iion as CCO
Yun Yip has been appointed as the Chief Commercial Officer at adtech startup iion, leaving her former role as VP of Media Math to bring her experience to iion.
ComCom announces a much broader next phase of MBNZ
The Commerce Commission has unveiled the next phase of Measuring Broadband New Zealand (MBNZ), widening the programme to cover new technologies.
Hard numbers: Why ambiguity in cybersecurity no longer adds up
Measuring cyber risk exposure requires clarity, not ambiguity. CEOs struggle with obtaining meaningful metrics. .
Aussie tailor 3D prints customers' bodies for a perfect fit
Tailors Mark revolutionises suiting with reusable 3D-printed body replicas for perfect fits.
What is a kilogram? Lower Hutt holds its own weight on a global scale
NZ's quantum leap: New desktop machine redefines the kilogram.
Spirent Communications announces new programme for global partners
The provider of networks and services, as well as test and measurement solutions, is expanding its reach with a new global partner programme.
Microsoft to partners: Build your own IP
Building and monetising your own IP is a crucial factor in the success of channel partners, Microsoft says, with the company outlining some options.
FREE Invite from Zeald: Discover why your website is your most valuable business asset
Let Zeald help you navigate the changing landscape of the world wide web. Websites can generate amazing results for any business, providing they are approached correctly.
Google's guide to mobile business
Google's App Galaxy guides readers through launching a mobile business.
Show me the (business) plan
You'll do better in 2011 if you do some forward thinking now.
Symantec launches new partner specialisations
IT Compliance and Foundational Enterprise Security specialisations to reward partners' investment.
comScore goes free for start-ups
The online analytics company has made two announcements that will help start-ups gain a better understanding of how popular their websites are.