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Marketing strategy Stories - Page 13

Global Stories

Marketing strategy stories

Pax8 appoints Tom Gavin to lead global marketing strategy & AI push
Customer Experience

Pax8 appoints Tom Gavin to lead global marketing strategy & AI push

Pax8 has appointed Tom Gavin as Chief Marketing and Communications Officer to lead global marketing and advance its AI and managed intelligence initiatives.

By Melvin Hipolito • 3 min read • Thu, 2nd Oct 2025
Cosmo5 launches globally to drive AI-powered brand engagement
Data Analytics

Cosmo5 launches globally to drive AI-powered brand engagement

Cosmo5 launches globally, merging 23 firms to offer AI-powered marketing across 18 countries, helping brands transform with data, media, and technology expertise.

By Catherine Knowles • 3 min read • Thu, 2nd Oct 2025
GenAI drives marketing ROI as 85% of teams expand adoption
Data Analytics

GenAI drives marketing ROI as 85% of teams expand adoption

Over 80% of marketing teams worldwide now use generative AI, with 85% in EMEA reporting strong ROI and expanded adoption planned for 2026.

By Shannon Williams • 3 min read • Wed, 1st Oct 2025
GenAI models market to soar past USD $14 billion by 2025
Partner Programmes

GenAI models market to soar past USD $14 billion by 2025

The global generative AI models market is set to surge by 149.8% in 2025, surpassing USD $14 billion as adoption becomes standard across tech sectors.

By Melvin Hipolito • 3 min read • Tue, 30th Sep 2025
TrueDialog elevates Amanda McGuckin Hager to dual executive role
Customer Experience

TrueDialog elevates Amanda McGuckin Hager to dual executive role

Amanda McGuckin Hager has been promoted to Chief Marketing Officer and Chief Revenue Officer at TrueDialog, expanding her role to drive growth and revenue strategy.

By Jed Nykolle Harme • 3 min read • Fri, 26th Sep 2025
Marketers struggle to deliver on AI promise despite big investment
Partner Programmes

Marketers struggle to deliver on AI promise despite big investment

Despite heavy investment in AI, marketers face challenges delivering results, with US teams favouring fast trials while Europeans prioritise compliance and data skills.

By Catherine Knowles • 4 min read • Fri, 19th Sep 2025
Qualcomm to boost marketing with Adobe AI tools & GenStudio
Marketing Technologies

Qualcomm to boost marketing with Adobe AI tools & GenStudio

Qualcomm is enhancing its marketing by using Adobe's AI tools, including GenStudio and Firefly, to speed up content creation and personalise campaigns worldwide.

By Sean Mitchell • 4 min read • Fri, 19th Sep 2025
Marketers face rising gap in Agentic AI adoption & maturity
Digital Transformation

Marketers face rising gap in Agentic AI adoption & maturity

A study reveals a widening gap as just 21% of marketers actively trial Agentic AI, while 51% plan investment amid rising adoption disparities.

By Sean Mitchell • 3 min read • Fri, 19th Sep 2025
Elmo Software names Mei Ching Koon Chief Marketing Officer
Software-as-a-Service

Elmo Software names Mei Ching Koon Chief Marketing Officer

ELMO Software has appointed Mei Ching Koon as Chief Marketing Officer to boost growth and strengthen its HR tech presence in Australia and New Zealand.

By Melvin Hipolito • 3 min read • Wed, 17th Sep 2025
LinkedIn emerges as top B2B ad channel with highest returns
Customer Experience

LinkedIn emerges as top B2B ad channel with highest returns

LinkedIn now leads B2B ad spend with 39%, delivering a 113% return on investment, outperforming Google and Meta in cost efficiency and sales impact.

By Catherine Knowles • 3 min read • Wed, 17th Sep 2025
Australian marketers embrace AI but face data & trust hurdles
Data Analytics

Australian marketers embrace AI but face data & trust hurdles

Australian marketers embrace AI and synthetic data for insights but battle data overload, trust issues, and measuring ROI amid rising tech investments.

By Shannon Williams • 4 min read • Thu, 11th Sep 2025
Senior marketers still trust intuition despite AI & data surge
Data Analytics

Senior marketers still trust intuition despite AI & data surge

Despite heavy investment in business intelligence, nearly two-thirds of senior marketers still rely on intuition for key decisions, says Qualtrics research.

By Shannon Williams • 4 min read • Thu, 11th Sep 2025
CMO roles in Fortune 500 decline as B2B firms lead the shift
Partner Programmes

CMO roles in Fortune 500 decline as B2B firms lead the shift

CMO roles in Fortune 500 firms have fallen from 63% to 58%, with B2B companies leading a decline in marketing leadership amid economic uncertainty.

By Shannon Williams • 3 min read • Thu, 11th Sep 2025
McDonald's Monopoly returns with digital-only prizes via app
Digital Transformation

McDonald's Monopoly returns with digital-only prizes via app

McDonald's Australia launches a digital-only Monopoly via the MyMacca's app, offering daily prizes including an AUD $52,000 rent top-up and a 2025 Isuzu SUV.

By Kaleah Salmon • 4 min read • Tue, 9th Sep 2025

Stories from Other Regions

Marketing strategy stories

UK CMOs face AI divide & brand activism risks for 2025
Marketing Technologies

UK CMOs face AI divide & brand activism risks for 2025

UK CMOs are widely adopting AI in marketing, but face consumer scepticism and split views on brand activism as top challenges for 2025 emerge.

By Shannon Williams • 4 min read • Thu, 25th Sep 2025
The Marketing Centre welcomes three new senior fractional CMOs
Fintech

The Marketing Centre welcomes three new senior fractional CMOs

The Marketing Centre has expanded its UK network by appointing three senior fractional CMOs to boost growth and align marketing with sales.

By Jed Nykolle Harme • 4 min read • Tue, 23rd Sep 2025
UK CMOs overwhelmed by tech burden as marketing roles evolve
Digital Transformation

UK CMOs overwhelmed by tech burden as marketing roles evolve

A study reveals 92% of UK CMOs would have chosen different careers, overwhelmed by mounting technology demands in modern marketing roles.

By Shannon Williams • 4 min read • Thu, 11th Sep 2025
UK SMEs shift B2B lead generation focus from email to LinkedIn
Digital Transformation

UK SMEs shift B2B lead generation focus from email to LinkedIn

UK SMEs are pivoting from email to LinkedIn as their top B2B lead source, favouring personalised engagement and integrated digital campaigns over traditional outreach.

By Shannon Williams • 3 min read • Wed, 10th Sep 2025