Market research stories

Study finds AI now shapes investment research for 78.3% of users, with strongest enthusiasm in the Middle East and Latin America.

Fuel savings overtake green concerns as Australian car buyers lift EV and hybrid interest, with Toyota top of brand preferences.

Thryv has rolled out Thryv AI Lead Flow in Australia and New Zealand, aiming to help small businesses capture enquiries, score prospects and automate follow-up.

Brainwaves launches AI platform to help marketing teams turn brand research into strategy, with early pilots cutting time-to-brief by 70%.

Infobip marks 20 years with AgentOS launch as it pushes into agentic AI, aiming to unify customer data and let AI agents act across channels.

Spotify adds platform-wide video controls as listeners and Family Plan managers can now choose audio-only or visual experiences across devices.

Chief executives' calls in Q1 2026 were dominated by AI, but references to Iran surged as boardrooms weighed war risks and supply chain exposure.

System1 adds AI-led reporting and predictive tools to Test Your Ad, aiming to speed up creative analysis while keeping consumer testing central.

Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.

Businesses warm to AI agents haggling over deals, but consumers remain wary of handing software full control of spending.

Cisco report finds firms are ramping up wireless budgets as AI, security pressures and staff shortages push networks into a strategic role.

Electric off-highway vehicles gain traction in construction, farming and mining as better batteries and digital tools challenge diesel's grip.

Receivers take control of Click Frenzy and Power Retail as both businesses keep trading while options are reviewed under liquidation.

KPMG survey shows global leaders will keep AI investment high through recession fears, as governance and workforce change separate winners from the rest.

Young Australians lead rapid adoption of wellness tech, with red light therapy, blue light blockers and infrared saunas gaining ground.

AskNicely unveils Ask NiceAI to help managers at multi-site service businesses turn scattered customer feedback into faster, data-backed action.

Crunchyroll widens Apple TV app distribution with direct subscriptions in the United States, Canada, the United Kingdom and Australia.

Law firms in US and Canada face rising admin drag as LEAP research finds AI and automation could unlock profitability through fewer manual tasks.

Households under cost pressure are spreading purchases across multiple outlets, while promotions, online research and store visits shape buying decisions.

Bon Charge™ cuts prices on wellness gadgets by up to AUD $500 as survey data highlights strong demand for red light therapy among younger Australians.