Lovan stories
Lovan explores how technology, strategy and execution separate businesses and brands that thrive from those that stall. Through practical examples and clear frameworks, these stories show what happens when organisations embrace integrated systems, data-driven decisions and fast iteration versus when they cling to manual, disconnected ways of working.
Readers will find a focus on what makes some brands and businesses highly visible and effective online while others barely register. By unpacking topics like tech adoption, search visibility, social presence and consistent distribution, Lovan’s work offers actionable insight for anyone looking to close performance gaps and build a brand that actually gets seen.
The growing gap between businesses that use tech well and those that don't
3 days ago
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crm
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data analytics
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digital transformation
Businesses that integrate systems, act on data and move quickly are pulling ahead, while those relying on manual processes risk falling further behind.
Why some brands seem “everywhere” online (and others don't exist)
3 days ago
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cx
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martech
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partner programmes
Brands that dominate search and social share a deliberate strategy, while quieter rivals often lack the consistency, authority and distribution to be seen.