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WPP integrates Google Earth AI into marketing platform
Data Protection

WPP integrates Google Earth AI into marketing platform

Clients could see local campaigns sharpened by traffic, weather and movement data as WPP folds Google Earth AI into its marketing platform.

By Sean Mitchell • 4 min read • Last month
Digital Envoy launches LocID Graph to update identity graphs
Customer Relationship Management

Digital Envoy launches LocID Graph to update identity graphs

Advertisers risk losing household-level accuracy as changing IP addresses disrupt targeting, frequency controls and attribution during campaigns.

By Shannon Williams • 3 min read • Last month
Lemma launches AI platform for measurable outdoor ads
Marketing Technologies

Lemma launches AI platform for measurable outdoor ads

It aims to help advertisers prove outdoor campaigns drive sales and app installs, as marketers demand clearer attribution from digital out-of-home.

By Catherine Knowles • 4 min read • Last month
GapMaps partners with Panolytica on segmentation data
Customer Relationship Management

GapMaps partners with Panolytica on segmentation data

Retailers and planners in three markets will get finer consumer mapping as GapMaps adds Panolytica’s grid-based segmentation to its data marketplace.

By Joseph Gabriel Lagonsin • 3 min read • Last month
NIE Networks speeds map requests to cut cable strikes
Smart Cities

NIE Networks speeds map requests to cut cable strikes

Contractors in Northern Ireland can now get electricity maps within an hour, reducing the risk of strikes and power cuts.

By Sean Mitchell • 3 min read • Tue, 31st Mar 2026
SAP to acquire Reltio to boost enterprise data, AI ops
Software-as-a-Service

SAP to acquire Reltio to boost enterprise data, AI ops

The deal will give SAP tools to clean up mixed enterprise data, helping customers feed more reliable records into AI agents and analytics.

By Mark Tarre • 4 min read • Tue, 31st Mar 2026
Apple launches Business platform to streamline company tools
Data Analytics

Apple launches Business platform to streamline company tools

Businesses can now manage devices, branding and customer listings from one Apple platform, as the company retires two separate services worldwide.

By Sean Mitchell • 3 min read • Mon, 30th Mar 2026
AI aids product discovery, but shoppers shun checkout
Data Protection

AI aids product discovery, but shoppers shun checkout

AI is reshaping how shoppers discover products online, but Criteo data shows few trust it to handle checkout or share sensitive details.

By Shannon Williams • 4 min read • Fri, 20th Mar 2026
Google Maps adds AI chat & 3D immersive navigation
Smart Cities

Google Maps adds AI chat & 3D immersive navigation

Google Maps taps Gemini AI for chat-style place searches and 3D Immersive Navigation, promising smarter planning and more lifelike drives.

By Mark Tarre • 4 min read • Mon, 16th Mar 2026
Melissa podcast probes data quality, risk & identity
Data Analytics

Melissa podcast probes data quality, risk & identity

Data specialist Melissa debuts a podcast probing how flawed customer and identity data fuels risk, fraud and compliance headaches.

By Sofiah Nichole Salivio • 4 min read • Wed, 11th Mar 2026
SITA links Google Find Hub with WorldTracer baggage data
Data Protection

SITA links Google Find Hub with WorldTracer baggage data

SITA links Google's Find Hub with WorldTracer, letting airlines use passenger-shared bag locations to speed delayed baggage recovery.

By Sofiah Nichole Salivio • 4 min read • Tue, 10th Mar 2026
Tamr doubles SaaS revenue as AI drives data mastering
Unified Communications

Tamr doubles SaaS revenue as AI drives data mastering

Tamr's direct SaaS revenue surges 102% as enterprises embrace AI-driven data mastering to underpin production-ready AI deployments.

By Karen Joy Bacudo • 4 min read • Fri, 6th Mar 2026
Identity management tops 2026 security & IT agenda
Firewalls

Identity management tops 2026 security & IT agenda

Identity management is set to dominate 2026 security agendas as HID research shows rising convergence, biometrics use and privacy scrutiny.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 3rd Mar 2026
Blackline Safety brings connected gas tech to sniffer dogs
Internet of Things

Blackline Safety brings connected gas tech to sniffer dogs

Blackline Safety fits sniffer dogs with GPS gas monitors, pairing canine noses with connected tech to track leaks for rural utilities.

By Kaleah Salmon • 4 min read • Fri, 27th Feb 2026

Stories from Other Regions

Location data stories

Work apps share employee data with advertisers, study
Software-as-a-Service

Work apps share employee data with advertisers, study

Employees using work apps on personal devices face wider privacy risks, as several tools collect dozens of data types and share some with advertisers.

By Sofiah Nichole Salivio • 3 min read • Last month
On the table: Bill C-22 revives Canada's lawful access debate
Data Protection

On the table: Bill C-22 revives Canada's lawful access debate

New powers to demand subscriber data and force retention could broaden police access while reigniting privacy fears for Canadians.

By Jake MacAndrew • 6 min read • Last month
Waterloo's Mappedin raises USD $24.5M for city-scale mapping
Smart Cities

Waterloo's Mappedin raises USD $24.5M for city-scale mapping

Mappedin will use fresh funding to extend its indoor maps beyond single buildings, giving responders and venues shared location data.

By Jake MacAndrew • 3 min read • Last month