InfoSum Stories

Australian Stories

InfoSum stories

InfoSum unveils Amazon Ads integration for smarter data use

InfoSum has launched integrations with Amazon Ads, enabling advertisers to securely activate first-party insights across Amazon DSP and Marketing Cloud.

By Melvin Hipolito • 3 min read • Fri, 23rd May 2025

Global Stories

InfoSum stories

Data Protection

WPP integrates Google Earth AI into marketing platform

Clients could see local campaigns sharpened by traffic, weather and movement data as WPP folds Google Earth AI into its marketing platform.

By Sean Mitchell • 4 min read • Fri, 24th Apr 2026

Data Protection

AI, cyber threats & the rise of strategic data privacy

AI-fuelled cyber threats and stricter rules are forcing APAC organisations to treat data privacy as a strategic advantage, not mere compliance.

By Sofiah Nichole Salivio • 5 min read • Mon, 2nd Feb 2026

Hyperscale

InfoSum unveils Beacons for secure AI-powered data collaboration

InfoSum launches Beacons, a secure AI-ready platform enabling cross-cloud data collaboration with no data movement, adopted by Disney and WPP Media.

By Melania Watson • 4 min read • Thu, 13th Nov 2025

Data Protection

From compliance to campaigns: Data collaboration as Finserv's Marketing Edge

Australian financial services marketers face stricter privacy laws but can harness secure data collaboration for tailored, compliant, and effective campaigns.

By Richard Knott • 4 min read • Tue, 20th May 2025

Data Protection

The alignment of CMO and CTO goals in the new era of data collaboration

In the post-digital age, aligning CMO and CTO goals through Data Clean Rooms offers a secure balance between innovative data usage and stringent privacy compliance.

By Richard Knott • 4 min read • Wed, 28th Aug 2024

Unified Communications

InfoSum partners with DIRECTV for improved data-based advertising

InfoSum partners with DIRECTV to offer advanced advertising solutions, leveraging its data clean room tech to compare first-party data with DIRECTV's vast viewer database.

By Tom Raynel • 2 min read • Tue, 30th Jan 2024