SecurityBrief Australia - Technology news for CISOs & cybersecurity decision-makers
Australia

Influencer Marketing Stories - Page 4

Australian Stories

Influencer Marketing stories

Beyond the console: Why women shaping gaming cultures are shaping the future of technology
EduTech

Beyond the console: Why women shaping gaming cultures are shaping the future of technology

Women redefining gaming culture are quietly steering how future technologies will feel, who they serve and whose voices they centre.

By Vindhya Barwal • 4 min read • Mon, 2nd Mar 2026
AI 'Cat Decoder' drives DINE sales surge on Amazon
Hyperscale

AI 'Cat Decoder' drives DINE sales surge on Amazon

AI-powered 'Cat Decoder' fuels 73% DINE sales jump on Amazon, drawing new shoppers and boosting offline cat food sales across Australia.

By Mark Tarre • 4 min read • Mon, 2nd Mar 2026

Global Stories

Influencer Marketing stories

Trust as a measurable asset for CMOs in the age of AI
Customer Experience

Trust as a measurable asset for CMOs in the age of AI

As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.

By Geoff Main • 7 min read • Wed, 18th Mar 2026
BYRDLI, Tahnee Cook launch live LA travel booking push
eCommerce

BYRDLI, Tahnee Cook launch live LA travel booking push

BYRDLI and creator Tahnee Cook launch a live LA itinerary campaign, letting followers book her real-time stays, experiences and hotel deals.

By Mark Tarre • 4 min read • Wed, 11th Mar 2026
Taboola predicts five trends reshaping travel marketing
Data Protection

Taboola predicts five trends reshaping travel marketing

Taboola forecasts 2026 travel marketing will hinge on personalisation, mobile-first booking, creator content, social search and first-party data.

By Catherine Knowles • 4 min read • Mon, 9th Mar 2026
Google AI more negative than ChatGPT for brand reputation
Customer Experience

Google AI more negative than ChatGPT for brand reputation

AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.

By Catherine Knowles • 4 min read • Fri, 6th Mar 2026
'Give to Give' vs 'Give to Gain'
Apple

'Give to Give' vs 'Give to Gain'

Women are urged to shift from self-effacing 'give to give' to confident 'give to gain', turning generosity into visible power and progress.

By Lara Daniel • 4 min read • Wed, 4th Mar 2026
Retailers brace for AI search and complex deal discovery
Digital Transformation

Retailers brace for AI search and complex deal discovery

As shoppers turn to AI search and influencers to hunt deals, retailers race to unify promotions or risk confusion, margin hits and lost loyalty.

By Dan Surtees • 4 min read • Wed, 4th Mar 2026
Revuze adds TikTok Shop insight to market platform
Data Analytics

Revuze adds TikTok Shop insight to market platform

Revuze now tracks TikTok Shop sales and creator performance, unifying commerce data with customer feedback in its market platform.

By Catherine Knowles • 3 min read • Fri, 27th Feb 2026

Stories from Other Regions

Influencer Marketing stories

Food & drink brands double down on influencers for 2026
Marketing Technologies

Food & drink brands double down on influencers for 2026

European food and drink brands will boost influencer spend and creator rosters in 2026, shifting from test campaigns to long-term strategy.

By Mark Tarre • 4 min read • Wed, 11th Mar 2026
Gym app SPORTL launches in London after GBP £250,000 raise
Health Technologies

Gym app SPORTL launches in London after GBP £250,000 raise

Gym booking app SPORTL launches in London after GBP £250,000 pre-seed, offering pay-as-you-train access at 50 studios with no memberships.

By Karen Joy Bacudo • 5 min read • Wed, 11th Mar 2026
SPORTL raises GBP £250,000 to launch London fitness app
Health Technologies

SPORTL raises GBP £250,000 to launch London fitness app

SPORTL secures GBP £250,000 pre-seed funding to launch a pay-as-you-train fitness booking app with 50 partner gyms across London.

By Sofiah Nichole Salivio • 4 min read • Wed, 11th Mar 2026
Seven influencers sentenced over illegal FX promos
Risk & Compliance

Seven influencers sentenced over illegal FX promos

Seven influencers with 4.5m Instagram followers were sentenced for pushing an illegal FX scheme in a case the FCA says should warn others.

By Mark Tarre • 4 min read • Mon, 9th Mar 2026
EE opens new experiential Oxford Street flagship
Customer Experience

EE opens new experiential Oxford Street flagship

EE has opened a new experiential flagship on Oxford Street as part of a GBP £3 million push to expand hands-on tech stores nationwide.

By Kaleah Salmon • 3 min read • Sat, 7th Mar 2026
UK Mother's Day spend to hit GBP £2.52bn as men splurge
Supply Chain

UK Mother's Day spend to hit GBP £2.52bn as men splurge

UK Mother's Day spending is set to reach GBP £2.52bn this year, with men planning to splash out significantly more than women.

By Mark Tarre • 4 min read • Fri, 6th Mar 2026
Designing for the real buyer: Why women drive the commerce + creator economy
Customer Experience

Designing for the real buyer: Why women drive the commerce + creator economy

Women drive USD $31.8 trillion in global spending, yet eCommerce and creator systems still under-serve how they discover and decide to buy.

By Lauren Newman • 5 min read • Thu, 5th Mar 2026
Levanta unifies creator & affiliate tools for Shopify
Marketing Technologies

Levanta unifies creator & affiliate tools for Shopify

Levanta's new Shopify integration unifies creator and affiliate programmes across Shopify, Amazon and Walmart to streamline tracking and payouts.

By Catherine Knowles • 4 min read • Wed, 4th Mar 2026