Influencer Marketing Stories

Australian Stories

Influencer Marketing stories

Gen Z Australians shift product searches to social

Social feeds and AI now drive discovery for most young Australians, leaving Google first choice for just 26% of Gen Z shoppers.

By Regine Laguilles • 4 min read • Last week

Customer Experience

Tutorial videos drive Australian purchases, study finds

Practical how-to clips are now the key buying trigger for Australians, with social media driving 29 per cent of product discovery, research shows.

By Sean Mitchell • 4 min read • This month

Unified Communications

Why Australian eCommerce stores are losing revenue to competitors with weaker products but stronger backlinks

Lower organic visibility is sending Australian eCommerce shoppers to pricier rivals, as Google rewards authority from credible backlinks over product quality.

By Dominic Vivarini • 5 min read • Last month

Global Stories

Influencer Marketing stories

Marketing

World Cup talk dominated by halftime show, not brands

Brands are barely breaking through as US social media chatter is dominated by the halftime show, travel costs and controversy ahead of the tournament.

By Mark Tarre • 4 min read • 2 days ago

Samsung

Samsung unveils Sky Portal film above Sydney Harbour

Aerial screen stunt drew crowds to Sydney Harbour as Samsung used local footage to promote the Galaxy S26 series and its camera tools.

By Sean Mitchell • 3 min read • 3 days ago

Apple

Day Management expands into UK with new talent agency

The move gives the Australian creator agency a foothold in one of the biggest influencer marketing markets outside Australia, as it seeks growth abroad.

By Regine Laguilles • 3 min read • Last week

eCommerce

Groundhog Launches Live Commerce Booster to Grow Live Shopping Audiences

Advertisers can now tap livestream clips to pull shoppers from outside platform walled gardens, as live commerce gets harder to scale.

By Sofiah Nichole Salivio • 3 min read • Last week

Data Analytics

Meta launches Creator Assistant for Facebook creators

Creators in three countries will get AI help spotting why Facebook posts work and how to improve future engagement.

By Mark Tarre • 3 min read • This month

Digital Transformation

LinkedIn ranks second in AI citations for B2B searches

Buyers relying on AI tools are more likely to see LinkedIn than brand websites, with member profiles driving most citations in B2B searches.

By Joseph Gabriel Lagonsin • 4 min read • This month

Smart Cities

Dreame names Cristiano Ronaldo as global ambassador

The tie-up aims to lift the Chinese appliance maker's overseas profile as it broadens into more home products and competes in premium smart tech.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Personalisation

Clouted raises USD $7 million for AI marketing platform

Consumer and entertainment brands now have a new AI tool as Clouted secured USD $7 million to automate campaign planning, distribution and optimisation.

By Mark Tarre • 4 min read • Last month