HubSpot stories

HubSpot bets on answer engines and AI-driven sales, marketing and support tools as it says organic traffic has fallen 27% year on year.

Auctor secures USD $20 million from Sequoia Capital and backers to automate enterprise software rollouts and cut costly project delays.

Zapier and Rillet join forces to link ERP and 8,000 apps, aiming to cut finance teams' manual work in closes, approvals and reconciliations.

Bonfy launches ACS 2.0, a cross-channel data security platform to monitor and control how AI agents access, process and share content.

AI is reshaping content creation, boosting speed and scale while raising urgent concerns over quality, authenticity and reader trust.

San Francisco startup Multiply raises USD $9.5m to power self-learning B2B ad campaigns across Google Search, LinkedIn and emerging AI formats.

LearnUpon ramps up APAC push with new Sydney HQ and Create+ AI course authoring, targeting faster, scalable learning for regional clients.

Datarails launches FinanceOS, a unified data layer and MCP link to AI tools, promising governed, real-time finance workflows at scale.

G2's 2026 Best Software Awards show buyer loyalties shifting fast, with 47% new top products and a major shake-up in global rankings.

UiPath lands five places in G2's 2026 Best Software Awards, spanning AI, development, IT management and global seller categories.

Aurasell launches GTM OS, an AI-native overlay that automates go-to-market workflows across existing CRMs without risky system replacement.

Disposable emails are quietly wrecking sender reputation, analytics and security. Here's how to block them without losing real users.

Hype & Dexter has rebranded as Avidly APAC, aligning with Avidly Group to scale HubSpot-focused services across Australia and New Zealand.

Big banks and AI leaders signal they will layer new AI tools on top of, not instead of, core enterprise software systems.

Xero unveils its 2025 Power Lists, spotlighting the most‑connected apps across accounting, payments, retail, trades and professional services.

RingCentral has launched its AI Receptionist in Australia from AUD $62 monthly, automating call handling with generative AI for businesses of all sizes.

Next Byte grew from a local Adelaide shop in 1995 to Australia's largest Apple reseller, but closed by 2016 as Apple's own stores took precedence.

Orcaworks has named Dr Abhinav Somaraju as Chief AI Officer to lead its agentic AI strategy from pilot to production, enhancing enterprise AI deployment.

Airbyte launches Enterprise Flex, a data platform enabling secure, AI-ready data control with flexible deployment across cloud and on-premises environments.

Scalekit has secured USD $5.5m in seed funding to launch a developer toolkit that authenticates AI agents and protects enterprise IT systems.