Greenwashing Stories - Page 2

Australian Stories

Greenwashing stories

AI shaping brand visibility shifts to credibility economy

A new report reveals that AI platforms now heavily rely on earned media for brand visibility, reshaping how Australian businesses are discovered.

By Catherine Knowles • 3 min read • Mon, 7th Apr 2025

Clean technologies

Why Australian companies need to reconsider their net zero plans in 2025

As over 66% of ASX200 companies commit to net zero by 2023, a recent analysis reveals fewer than 4% have credible plans to realise these targets.

By Shana Gallagher • 4 min read • Mon, 25th Nov 2024

Clean technologies

BSI launches international net zero standard development effort

BSI and ICONTEC have launched a major initiative to develop an international net zero standard by COP30, aiming to clarify the net zero transition and boost climate action.

By Catherine Knowles • 4 min read • Thu, 4th Jul 2024

Fintech

Australia's top firms advocate for mandatory digital ESG reporting

Major Australian firms like Deloitte and PwC back mandatory digital ESG reporting to comply with evolving regulations, aiming for easier, accurate disclosures.

By Sean Mitchell • 3 min read • Thu, 23rd May 2024

Global Stories

Greenwashing stories

Phishing

KnowBe4 shares tips to spot eco-themed cyber scams

KnowBe4 warns of a rise in eco-themed cyber scams on World Environment Day, urging caution and secure practices to protect supporters of green causes.

By Sean Mitchell • 3 min read • Thu, 5th Jun 2025

Data Protection

Exclusive: How Greenbox tackles tech waste with data security focus

Wayne Angus, Country Manager of Greenbox, highlights the urgent need for data security and environmental sustainability in tech waste management across Australasia.

By Melania Watson • 5 min read • Thu, 1st May 2025

Supply Chain

Consumers willing to pay more for sustainable products

A new survey reveals consumers in Australia and New Zealand are keen to pay more for sustainable household products, despite doubts over corporate claims.

By Sean Mitchell • 3 min read • Wed, 26th Mar 2025

Data Analytics

AI seen as potential fix for corporate reporting concerns

A recent survey reveals 96% of finance leaders worry about non-financial reporting data reliability, with many considering AI as a potential remedy.

By Shannon Williams • 3 min read • Wed, 23rd Oct 2024

Customer Experience

Brands & AI gear up for Olympics spotlight & challenges

Brands worldwide prepare to leverage the 2024 Summer Olympics' extensive visibility, with 41% of US adults poised to follow closely.

By Sean Mitchell • 3 min read • Tue, 16th Jul 2024

Clean technologies

Pathzero number one in global carbon emissions data

Australian start-up Pathzero has become the world's largest private markets carbon emissions data network, covering USD $3.5 trillion in assets.

By Melania Watson • 3 min read • Thu, 30th May 2024

Storage

Lean and green: five steps to improve your business and carbon health

Businesses must directly tackle carbon emissions for financial savings and reputation; enterprises are urged to follow five steps towards digital sobriety and cleaner carbon health.

By Steen Dalgas • 5 min read • Wed, 7th Feb 2024

Stories from Other Regions

Greenwashing stories

Clean technologies

Why generic eCommerce platforms aren't enough for the next generation

Young shoppers demand personalised, values-led eCommerce, pushing brands to adopt curated marketplaces that reflect identity, not just convenience or discounts.

By Harriet Noy • 7 min read • Thu, 6th Nov 2025

Customer Experience

UK businesses urged to blend agility & discipline for 2026 growth

UK firms advised to combine agility and discipline in 2026 amid modest growth, tech advances, ESG focus, and evolving workforce and regulations.

By Shannon Williams • 5 min read • Thu, 30th Oct 2025

Supply Chain

UK leads climate risk, firms unready amid net-zero push

UK leads global climate risk assessments with 83% companies involved, yet 54% feel unprepared despite strong net-zero commitments.

By Jed Nykolle Harme • 4 min read • Mon, 22nd Sep 2025

Customer Experience

How banks can accelerate the home energy transition through green mortgages

Banks can speed up the home energy transition by offering green mortgages that fund retrofits, lowering costs and cutting household emissions effectively.

By Lucy O'Connor • 4 min read • Tue, 16th Sep 2025

Data Protection

New Zealanders demand trust & ethics in AI adoption, study finds

A One NZ report finds 77% of New Zealanders use AI but nearly half distrust large firms' ethics, demanding transparency and strong data protections.

By Shannon Williams • 4 min read • Tue, 27th May 2025

Artificial Intelligence

GaiaLens wins ESG innovation funding for anti-greenwashing

GaiaLens has been named a winner of FinTech Scotland's ESG innovation call, securing funding to enhance its Greenwashing Analytics Solution.

By Catherine Knowles • 2 min read • Tue, 15th Oct 2024

Artificial Intelligence

DLA Piper report highlights 2024 global M&A trends & insights

DLA Piper's 2024 Global M&A Intelligence Report reveals crucial trends in the M&A sector, highlighting buyer dominance and the rising influence of AI and ESG factors.

By Shannon Williams • 4 min read • Tue, 30th Jul 2024