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Gen Z Stories - Page 10

Australian Stories

Gen Z stories

Festival fashion shifts to everyday black streetwear
Gen Z

Festival fashion shifts to everyday black streetwear

Australian festival fashion is ditching sequins for black streetwear, as shoppers favour versatile tees, hoodies and baggy jorts.

By Sean Mitchell • 4 min read • Mon, 5th Jan 2026
Young Australian men swap pub nights for online gaming
Gaming

Young Australian men swap pub nights for online gaming

Young Australian men are ditching pub nights for online gaming, as new research shows digital hangouts now rival bars for socialising.

By Kaleah Salmon • 4 min read • Mon, 22nd Dec 2025
To usher in a new online era, the industry must step up for Australia's families too
Data Protection

To usher in a new online era, the industry must step up for Australia's families too

Australia's new social media ban tests tech, parents and business to protect teens, demanding deeper digital literacy and safer algorithms.

By Alex Coates • 3 min read • Thu, 11th Dec 2025

Global Stories

Gen Z stories

Generative AI search lifts mobile gaming ad opportunity
Gaming

Generative AI search lifts mobile gaming ad opportunity

As generative AI eats into web search time, LoopMe reports brands shifting spend to fast-growing, ad-friendly mobile gaming audiences.

By Joseph Gabriel Lagonsin • 5 min read • Fri, 9th Jan 2026
US holiday shoppers rein in spending amid pressure
Data Analytics

US holiday shoppers rein in spending amid pressure

US holiday shoppers to rein in festive spending as 60% say financial strain will curb gift budgets, new national survey data shows.

By Sean Mitchell • 4 min read • Thu, 8th Jan 2026
AI, circular retail & data to reshape global shopping
Customer Experience

AI, circular retail & data to reshape global shopping

AI agents, circular retail and tighter rules will upend shopping by 2026, Akeneo warns, as poor product data threatens brand visibility.

By Catherine Knowles • 5 min read • Wed, 7th Jan 2026
Australians turn Boxing Day focus to essentials, safety
Phishing

Australians turn Boxing Day focus to essentials, safety

Australians are reshaping Boxing Day, prioritising essentials, thrift and online safety over impulse spending amid cost-of-living strain.

By Sean Mitchell • 4 min read • Fri, 26th Dec 2025
Explainer: Oscars to stream on YouTube after long TV era
Digital Transformation

Explainer: Oscars to stream on YouTube after long TV era

The Oscars will leave traditional TV for a free global YouTube livestream from 2029, ending decades of broadcast dominance on ABC.

By Sean Mitchell • 8 min read • Tue, 23rd Dec 2025
Series hits 1m iMessage posts as users shun public feeds
Artificial Intelligence

Series hits 1m iMessage posts as users shun public feeds

iMessage-based social app Series tops 1m posts and 10,000 daily users as young people drift from public feeds to private chats.

By Sean Mitchell • 4 min read • Tue, 23rd Dec 2025
Experts weigh in on marketing's redundancy crisis in Age of AI
Digital Transformation

Experts weigh in on marketing's redundancy crisis in Age of AI

As AI reshapes marketing teams, experts warn of a global redundancy wave-and argue human experience is now the industry's rarest asset.

By Sean Mitchell • 8 min read • Tue, 16th Dec 2025
Gen Z trust creators over brands for tech decisions
Mobile Device Management

Gen Z trust creators over brands for tech decisions

Gen Z now trust online creators over tech brands, reshaping how phones, wearables and smart home devices are discovered and bought.

By Shannon Williams • 5 min read • Fri, 12th Dec 2025
Australians lose AUD $432 each on fake online tickets
Payment Technologies

Australians lose AUD $432 each on fake online tickets

One in five Australians has been duped by fake online tickets, losing an average AUD $432 as scams surge ahead of the busy summer events season.

By Melvin Hipolito • 5 min read • Thu, 11th Dec 2025

Stories from Other Regions

Gen Z stories

SHAREit unveils AI ad platform for emerging markets
Marketing Technologies

SHAREit unveils AI ad platform for emerging markets

SHAREit launches AI-powered ad platform to tap emerging-market growth, handling 180 billion daily requests and 150 million impressions.

By Catherine Knowles • 4 min read • Wed, 7th Jan 2026
UK retailers face GBP £1.05bn hit from gift returns
Digital Transformation

UK retailers face GBP £1.05bn hit from gift returns

UK retailers brace for a GBP £1.05bn blow from 52 million post-Christmas gift returns, as hybrid shopping and fashion fit issues drive costs.

By Sean Mitchell • 4 min read • Mon, 29th Dec 2025
AI, flexibility & friction reshape New Zealand jobs in 2026
Digital Transformation

AI, flexibility & friction reshape New Zealand jobs in 2026

New Zealand enters 2026 with rising job confidence but clunky hiring, AI gaps and demands for flexibility are reshaping work and recruitment.

By Sean Mitchell • 5 min read • Tue, 16th Dec 2025
Langdon backs third culture cuisine with NZD $15m hub
Supply Chain

Langdon backs third culture cuisine with NZD $15m hub

Langdon to pour over NZD $15m into a new South Auckland hub, doubling capacity to feed surging demand for third culture cuisine.

By Melania Watson • 5 min read • Wed, 10th Dec 2025
Gen Z drives shift from ads to creator-led influence
Digital Transformation

Gen Z drives shift from ads to creator-led influence

Gen Z is turning away from polished ads and backing creators, forcing brands to pivot towards social commerce and community-led influence.

By Sean Mitchell • 4 min read • Wed, 10th Dec 2025