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Australian Stories

Email stories

Clicks, customers, and ROI: Harnessing the power of multichannel marketing
Customer Experience

Clicks, customers, and ROI: Harnessing the power of multichannel marketing

In the face of economic uncertainty and global competition, retailers are turning to multichannel marketing to engage customers, boost sales, and enhance ROI.

By Simon Le Grand • 4 min read • Wed, 19th Jun 2024
Aussies lose trust in traditional comms due to scam surge, study reveals
Unified Communications

Aussies lose trust in traditional comms due to scam surge, study reveals

A surge in scams targeting traditional communication channels such as SMS and email has caused Australians to lose faith in these methods, with in-app messaging emerging as the most trusted platform, according to a recent study.

By Sean Mitchell • 3 min read • Thu, 21st Mar 2024

Global Stories

Email stories

Pax8 & Perception Point partner to enhance cloud security
Unified Communications

Pax8 & Perception Point partner to enhance cloud security

Pax8 partners with Perception Point to offer advanced threat prevention for email, Microsoft 365 apps, and web browsers, enhancing security for the modern workspace.

By Catherine Knowles • 3 min read • Thu, 30th May 2024
Abnormal Security expands AI-based protection & launches AI Security Mailbox
Data Protection

Abnormal Security expands AI-based protection & launches AI Security Mailbox

Abnormal Security extends its Account Takeover Protection product and unveils AI Security Mailbox to automate and enhance user security across application platforms.

By Catherine Knowles • 3 min read • Fri, 10th May 2024
What is vishing? Tips to spot and avoid voice phishing scams
Malware

What is vishing? Tips to spot and avoid voice phishing scams

As vishing scams persist, we explore its mechanisms, common tactics, and how to deter these voice phishing attacks, safeguarding your personal data and finances.

By Mark Gorrie • 7 min read • Thu, 2nd May 2024
First-party data collection prioritised due to privacy laws
Generative AI

First-party data collection prioritised due to privacy laws

Data privacy laws drive firms to favour first-party data collection via email and websites, according to State of Marketing Automation report, with generative AI use also rising.

By Catherine Knowles • 3 min read • Thu, 18th Apr 2024
Darktrace shifts to proactive AI strategy to combat rising cyber threats
Unified Communications

Darktrace shifts to proactive AI strategy to combat rising cyber threats

In response to rising AI-driven cyber threats, Darktrace is repositioning to a platform-based strategy aimed at better equipping businesses to anticipate and counter these advanced cyber attacks.

By Catherine Knowles • 3 min read • Tue, 9th Apr 2024
Decline in email click-through rates blamed on automation
Marketing Technologies

Decline in email click-through rates blamed on automation

Email click-through rates have dropped since 2022 due to over-reliance on marketing automation and insufficient data-driven strategies.

By Shannon Williams • 3 min read • Wed, 27th Mar 2024
eCommerce retailers at risk due to new email security rules
Phishing

eCommerce retailers at risk due to new email security rules

A quarter of all eCommerce retailers face a decrease in email deliverability due to failure in meeting the DMARC policy criteria set by Yahoo and Google, warns a study by EasyDMARC.

By Tom Raynel • 3 min read • Mon, 11th Mar 2024
Yellow.ai unveils Email Automation feature for streamlined support
Customer Experience

Yellow.ai unveils Email Automation feature for streamlined support

Yellow.ai launches an AI-powered Email Automation feature, revolutionising customer service with real-time responses, increased efficiency, and reducing operational costs by 60%.

By Catherine Knowles • 3 min read • Mon, 4th Mar 2024
Trend Micro to unveil 5G cybersecurity solution at MWC Barcelona 2024
Digital Transformation

Trend Micro to unveil 5G cybersecurity solution at MWC Barcelona 2024

Trend Micro to showcase platform-based approach to comprehensive enterprise security, including 5G networks, at MWC Barcelona 2024, leveraging its subsidiary CTOne's expertise.

By Catherine Knowles • 3 min read • Thu, 29th Feb 2024
Xero reveals AI vision & GenAI-powered business assistant JAX
Fintech

Xero reveals AI vision & GenAI-powered business assistant JAX

Xero unveils AI vision and previews GenAI-powered business assistant, JAX, aiming to revolutionise accounting for small-scale businesses by automating tasks and delivering tailored insights.

By Sean Mitchell • 3 min read • Thu, 29th Feb 2024

Stories from Other Regions

Email stories

Xero introduces AI tool JAX to boost accounting accuracy
Fintech

Xero introduces AI tool JAX to boost accounting accuracy

Xero has unveiled JAX, a new AI-powered smart business companion, at Xerocon London, promising enhanced accuracy in accounting tasks for small businesses.

By Imee Dequito • 3 min read • Thu, 13th Jun 2024
Guidewire study reveals customer attitudes to AI in insurance
Digital Transformation

Guidewire study reveals customer attitudes to AI in insurance

Guidewire's latest study reveals varied customer opinions on the insurance industry, highlighting the impact of personal experiences, tech advances, and diversity.

By Sean Mitchell • 3 min read • Wed, 15th May 2024
Email spam hits new high, increasing nuisance communication by 31%
Email

Email spam hits new high, increasing nuisance communication by 31%

Surge in spam and nuisance communications, particularly via email and digital platforms, revealed in latest Freedom of Information data from the ICO, raising concerns about consumer trust erosion.

By Catherine Knowles • 3 min read • Mon, 29th Apr 2024
Introducing Mark Orttung: Projectworks' new CEO
Software-as-a-Service

Introducing Mark Orttung: Projectworks' new CEO

Mark Orttung steps in as the new CEO of Projectworks, succeeding Matt Hayter who has moved to the role of President and Chief Product Officer.

By Staff Writer • 5 min read • Fri, 15th Mar 2024
SnapLogic integration boosts Optilyz's direct mail automation software
Customer Experience

SnapLogic integration boosts Optilyz's direct mail automation software

Optilyz's direct mail automation software capabilities are enhanced following a successful integration with SnapLogic's platform, allowing improved performance and data formatting flexibility while boosting customer reach.

By Catherine Knowles • 3 min read • Tue, 5th Mar 2024