SecurityBrief Australia - Technology news for CISOs & cybersecurity decision-makers

Digital Engagement stories - Page 2

Ps   karthik anbalagan   headshot

Granicus names Karthik Anbalagan to lead AI in public sector

Thu, 18th Sep 2025
#
crm
#
data analytics
#
cx
Granicus appoints Karthik Anbalagan as General Manager of Emerging Technologies to lead AI innovation for government public sector engagement and services.
Australian industrial site wireless network equipment data center

Orro launches Private LTE for secure industrial connectivity in Australia

Wed, 13th Aug 2025
#
uc
#
firewalls
#
network infrastructure
Orro launches Private LTE in Australia, combining portable edge data centres with SD-WAN and SASE for secure, low-latency industrial connectivity.
Digital shield surrounded by shopping carts and security locks for online commerce protection from ai threats

Forter unveils tools to help retailers manage agentic AI surge

Thu, 7th Aug 2025
#
martech
#
commerce systems
#
risk & compliance
Forter launches new tools to help retailers track and manage rising agentic AI traffic, boosting fraud detection and enhancing eCommerce security.
Australian man woman using laptop smartphone digital interface superannuation online

Super funds urged to boost digital engagement amid loyalty slump

Wed, 23rd Jul 2025
#
crm
#
digital transformation
#
cx
A study urges Australian super funds to boost digital engagement and personalisation to tackle low member loyalty and shifting consumer expectations.
Ps combinepic

Eagle Eye Execs Embrace AI Appreciation Day

Mon, 14th Jul 2025
#
data protection
#
cx
#
martech
Eagle Eye executives mark AI Appreciation Day by highlighting AI's ethical challenges and future in retail personalisation and loyalty sectors.
Australian family online shopping deals laptop cozy living room

Prime Day grows in Australia as shoppers hunt value & savings

Fri, 11th Jul 2025
#
cx
#
martech
#
amazon
Prime Day in Australia gains momentum as shoppers seek bargains amid rising living costs, with retailers leveraging discounts and omnichannel strategies for growth.
Enthusiastic sports fans digital screens personalized highlights ai stadium

AI transforms sports engagement as fans seek personalisation

Tue, 1st Jul 2025
#
surveillance
#
digital transformation
#
martech
AI reshapes sports fandom, with 54% preferring AI tools for info and 67% seeking a single platform for personalised, interactive experiences.
Ps howard fyffe  director of sales  anz  twilio

Twilio appoints Howard Fyffe as Director of Sales for ANZ

Mon, 30th Jun 2025
#
hybrid cloud
#
digital transformation
#
cx
Twilio has appointed Howard Fyffe as Director of Sales for ANZ, aiming to boost personalised digital engagement and business growth across Australia and New Zealand.
Radio optimism pr kv main ann

LG launches Radio Optimism to boost meaningful digital bonds

Wed, 25th Jun 2025
#
ai
#
digital engagement
#
social media
LG has launched Radio Optimism, an AI-powered music platform designed to foster deeper digital bonds amid growing social disconnection worldwide.
Australia new zealand city government buildings digital engagement citizens smartphones computers

Granicus launches Engagement Cloud to boost public sector trust

Tue, 24th Jun 2025
#
digital transformation
#
cx
#
martech
Granicus launches Engagement Cloud in Australia and New Zealand to help public sector boost trust through personalised, data-driven communication and services.
Group australian people cinema lobby using smartphones glowing digital screens

Hoyts wins major award for cinema mobile app innovation in 2025

Fri, 30th May 2025
#
uc
#
digital transformation
#
collaboration
HOYTS won the 2025 Australian Web Award for its innovative cinema mobile app, praised for enhancing user experience and digital engagement.
Orlando magic courts

Orlando Magic expand SAS AI partnership to personalise fan experience

Wed, 30th Apr 2025
#
gaming
#
data analytics
#
cx
SAS expands partnership with Orlando Magic to harness AI and data analytics, enhancing live game and digital fan experiences via personalisation and dynamic pricing.
Techday f 41a7a80c91dbebc569c6

HOYTS app earns Webby Award nomination for digital design

Tue, 22nd Apr 2025
#
software development
#
digital engagement
#
app store
HOYTS' redesigned mobile app, launched six months ago, has received a Webby Award nomination for its outstanding digital design and user experience.
Techday f 5cada89c63bf211dfc82

Why we need to be all-in on Personalisation

Thu, 10th Apr 2025
#
data analytics
#
cx
#
martech
Personalisation is revolutionising retail, driving customer loyalty and profitability, as businesses harness AI to enhance unique shopping experiences.
Ps louise roberts   md   sphere pr

The impact of cost-cutting on technology vendors: Why scaling back on PR and marketing is a risky move

Mon, 7th Apr 2025
#
fintech
#
digital engagement
#
opinion
Amid economic pressures, tech vendors risk significant revenue loss by slashing PR and marketing budgets, jeopardising visibility and market relevance.
Techday f 2e5f2fbdc69afb876501

Creating a lead generation flywheel with AI and data at the core

Fri, 4th Apr 2025
#
crm
#
cx
#
martech
AI-driven lead qualification is transforming sales, enabling brands like Driva to boost conversion rates by 5% and streamline customer interactions.
Techday f 16bc8b47f90fe7a94330

TP report shows Gen Z prefer interactive communication

Fri, 4th Apr 2025
#
cx
#
martech
#
digital engagement
A new report from TP reveals that Generation Z favours interactive communication, posing challenges for businesses catering to this tech-savvy cohort.
Techday 7ff4546ca509bb7dbe14

Domo's report unveils AI's impact on digital behaviour

Thu, 26th Dec 2024
#
uc
#
martech
#
commerce systems
Domo's latest Data Never Sleeps report reveals 5.52 billion internet users generate vast data every minute, highlighting AI's growing influence on digital behaviour.
Techday f3685e8eeb6986545ea6

NICE CXone platform sees 80% increase in interactions

Thu, 5th Dec 2024
#
uc
#
ai
#
digital engagement
NICE's CXone MPower platform saw an 80% rise in automated customer interactions over Black Friday and Cyber Monday, reflecting a growing reliance on automation.
Srinivasan raghavan  chief product officer

Freshworks appoints Srinivasan Raghavan as Chief Product Officer

Tue, 3rd Dec 2024
#
saas
#
cx
#
martech
Freshworks has appointed Srinivasan Raghavan as Chief Product Officer to spearhead its product strategy, enhancing growth in AI and customer experience.