Data Driven stories - Page 3

Outdated, inaccurate and duplicate records are crippling data-driven decisions, but simple verification and cleansing tools can reverse the damage.

Brands are ditching fragmented martech stacks for centralised platforms as AI, richer messaging and costs expose the limits of siloed channels.

Banks are turning apps and accounts into ad space, with SAS tipping media networks to lift non-interest income by up to 30% within two years.

Freshworks names AI-focused marketer Kady Srinivasan as CMO to sharpen its global brand and go-to-market engine in crowded SaaS markets.

By 2026, CISOs will tame security noise, confront hidden AI risks and harness agentic AI to turn reactive defence into strategic action.

ANZ executives are shifting spend from costly ERP upgrades to agentic AI and automation as talent shortages and ROI pressure intensify.

Nexxen links with Tubi and News Australia to open programmatic access to Tubi's free ad-supported streaming inventory for local brands.

GovHack's 2025 Red Carpet Awards in Sydney spotlighted innovative open data projects driving public benefit across Australia and New Zealand.

Alteryx appoints Rajkumar Irudayaraj as SVP to lead global AI and technology partnerships, enhancing its cloud and analytics ecosystem worldwide.

Only 9% of firms report full access to their data for AI use, despite 86% being data driven, reveals Cloudera's survey of 1,574 IT leaders worldwide.

Fivetran has been named Databricks' 2025 Data Integration Partner of the Year, reflecting a 40% rise in joint customers using their combined data solutions.

Melbourne startup PropApp launches a new property app to help Australian homeowners connect with trusted agents, prioritising privacy and tailored support in Victoria.

Amid the increasing utilisation of precise personalisation in marketing strategies, experts debate its potential impact on creativity in advertising.

With the negative impact of poor inventory management clear to see, forward-thinking retailers are turning to technology to resolve these issues.

Generative AI looks set to dominate 2024 as enterprises increase their core IT spend on its solutions, with a renewal of basic security measures and drive for ROI amid emergent trends such as smart cloud strategies and digital workplace technologies.

Over half of all data held by organisations is 'dark' and unused, but it would be a brave call to suggest it holds no value.

Technology has brought significant changes to the game and now impacts almost every corner of the footballing world.

Process automation aims to address deficiencies, freeing teams from repetitive tasks and delivering better, faster results.

With AI taking centre stage right at the onset of this new decade, it is one of the critical areas in marketing that has benefited marketers the most.

In an exclusive interview with Nick Lissette, Chief Executive Officer of Blackpearl, we gained insights into the remarkable journey of Blackpearl.