Customer data Stories

Australian Stories

Customer data stories

The Hidden Cost of Bad Contact Data for Australian Finance Teams

Bad contact data is costing large Australian organisations hundreds of thousands of dollars a year through delayed payments, fraud risk and wasted spend.

By Edmund Ng • 5 min read • Last week

Data Protection

Australian office staff flout AI rules, study finds

Many workers are risking disciplinary action by feeding customer data and confidential files into public AI tools, the survey found.

By Sean Mitchell • 4 min read • Last week

Global Stories

Customer data stories

Data Analytics

Why seamless Middle East 2026 should be on every commerce leader's calendar

Rapid growth in Gulf digital commerce is pushing fraud, data quality and compliance issues to the top of leaders' agendas.

By Bobby Joseph • 5 min read • Yesterday

Data Protection

Why data governance use cases fail without accurate data

Enterprises risk wasted spending and bad decisions because governance frameworks cannot fix inaccurate data already in their systems.

By Edmund Ng • 5 min read • Last week

Software-as-a-Service

Umbraco launches Automate with AI workflow controls

Marketing teams can now automate customer journeys and routine site tasks without sending data to a separate platform, easing GDPR concerns.

By Mark Tarre • 4 min read • Last week

Customer Relationship Management

Why Customer 360 initiatives fail to deliver ROI

Poor data quality, not platform failure, is usually why Customer 360 programmes miss expected returns and erode trust across teams.

By Edmund Ng • 6 min read • Last week

Software-as-a-Service

Leap rebrands Ticketbooth as it expands across APAC

Australian organisers could gain a single event system as Leap folds Ticketbooth into its APAC push, adding apps, analytics and marketing tools.

By Sean Mitchell • 4 min read • Last week

Customer Relationship Management

Klaviyo adds social marketing tool to consumer CRM platform

Brands can now capture social engagement as customer data, as Klaviyo's new tool helps turn followers into consented contacts across channels.

By Regine Laguilles • 4 min read • Last week

Data Protection

Amperity named a Leader in Snowflake marketing report

The recognition underscores how governed customer data is becoming essential as marketers shift toward real-time decisions and AI-driven personalisation.

By Joseph Gabriel Lagonsin • 3 min read • Last week

Data Protection

Why Every Chief Data Officer Needs a Modern Data Quality Strategy for AI

Poor data quality is now a business risk for Chief Data Officers, undermining AI, customer service and compliance across the enterprise.

By Bobby Joseph • 6 min read • Last week

Marketing Technologies

Braze teams up with Databricks on data integration

The tie-up should let brands move customer data and campaign signals between systems faster, while cutting middleware, sprawl and governance risk.

By Mark Tarre • 4 min read • Last week

Data Protection

Adding AI to a platform is easy, adding it without breaking your security isn't

Most firms rushing AI into sensitive systems lack basic access controls, leaving customer data exposed to wider breaches and governance gaps.

By Justin Smith • 5 min read • Last week

Data Protection

Kwik Trip adds AI loyalty campaigns with Eagle Eye

The rollout gives 5.25 million shoppers tailored offers and gives brands clearer proof of sales impact, as convenience retail shifts to AI targeting.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Software-as-a-Service

Hostinger launches eCommerce tool for small sellers

Small merchants can now sell across websites, social media and messaging apps from one dashboard as online discovery shifts to AI and social channels.

By Joseph Gabriel Lagonsin • 3 min read • This month