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Content Creation Stories - Page 2

Australian Stories

Content Creation stories

GS1 Australia urges retailers to upgrade to 2D barcodes
Digital Transformation

GS1 Australia urges retailers to upgrade to 2D barcodes

Older scanners may soon miss batch and expiry data as retailers are pushed to adopt 2D barcodes for better traceability and recalls.

By Sean Mitchell • 4 min read • Last month

Global Stories

Content Creation stories

AI is redefining what your PC can do
Gaming

AI is redefining what your PC can do

Local processing is letting users keep sensitive data offline while speeding up everyday tasks, creative work and gaming on new AI PCs.

By Alexey Navolokin • 4 min read • Last week
Apple Creator Studio gets AI editing & Pixelmator links
Generative AI

Apple Creator Studio gets AI editing & Pixelmator links

Users can now edit images and clips more directly inside Apple's apps, as the latest update adds AI tools and tighter Pixelmator links.

By Sean Mitchell • 4 min read • This month
TrueRights launches European AI creator content code
Data Protection

TrueRights launches European AI creator content code

A voluntary framework may help brands and agencies avoid disputes over consent, attribution and commercial use as AI spreads through marketing.

By Joseph Gabriel Lagonsin • 4 min read • This month
Kentico AIRA adoption jumps 292% as AI use broadens
Software-as-a-Service

Kentico AIRA adoption jumps 292% as AI use broadens

Monthly active customers climbed 220% as marketers moved from testing to routine use of AI tools built into Kentico's platform.

By Joseph Gabriel Lagonsin • 4 min read • This month
XTU launches S7Pro action camera for creators & riders
Social Media

XTU launches S7Pro action camera for creators & riders

Buyers get a lower-cost alternative in a crowded action camera market, with the S7Pro offering 4K at 50fps and 48MP stills.

By Sofiah Nichole Salivio • 3 min read • This month
IDX appoints Clare Donald as Chief Production Officer
Digital Transformation

IDX appoints Clare Donald as Chief Production Officer

The agency is bolstering its global production capabilities as clients demand more integrated, digital and AI-enabled content.

By Sofiah Nichole Salivio • 3 min read • This month
Google Cloud launches Nano Banana 2 Lite & Omni Flash
Software-as-a-Service

Google Cloud launches Nano Banana 2 Lite & Omni Flash

Business users gain faster, cheaper image generation and new video editing tools as Google Cloud rolls out Nano Banana 2 Lite and Gemini Omni Flash.

By Mark Tarre • 5 min read • This month
SBM Marketing Communications details Lumitas rebrand
Digital Transformation

SBM Marketing Communications details Lumitas rebrand

Clients will get a broader one-stop service as the 50-year-old business folds creative, PR and AI tools into its new Lumitas identity.

By Sean Mitchell • 4 min read • This month
Shoppers take longer to buy as summer sales lose pull
Customer Experience

Shoppers take longer to buy as summer sales lose pull

Urgent discounts are failing to speed up purchases, with most shoppers consulting multiple sources and many abandoning baskets over shipping fees.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Optimizely study finds marketers cut corners on AI
Digital Transformation

Optimizely study finds marketers cut corners on AI

Rushed teams are spending hours fixing AI copy, with most marketers saying the technology adds manual work rather than saving time.

By Sofiah Nichole Salivio • 4 min read • Last month
Marketers turn to AI as personalisation revolution arrives
Customer Experience

Marketers turn to AI as personalisation revolution arrives

Australian marketers are turning to agentic AI to keep pace with fragmented customer journeys and rising demand for personalised content.

By David Shilovsky • 5 min read • Last month
Contentful launches Palmata to track AI brand visibility
Software-as-a-Service

Contentful launches Palmata to track AI brand visibility

Marketers are increasingly worried that AI answer engines are shaping first impressions before customers reach their websites.

By Joseph Gabriel Lagonsin • 5 min read • Last month

Stories from Other Regions

Content Creation stories

The algorithm can't replace the room
Customer Experience

The algorithm can't replace the room

As AI floods feeds with endless content, concerts and festivals are drawing record crowds from fans seeking scarce, shared moments.

By Matthew Gibbons • 4 min read • Last month
OWC launches Atlas Core CFexpress 4.0 card for creators
Flash storage

OWC launches Atlas Core CFexpress 4.0 card for creators

Creators can now buy a lower-cost CFexpress Type B card that claims VPG200-level sustained speeds for 4K and compressed 8K shooting.

By Sofiah Nichole Salivio • 4 min read • Last month
Google faces UK trial over app store commission claims
Google

Google faces UK trial over app store commission claims

An opt-out case could leave thousands of UK app developers sharing damages from alleged overcharging on Google Play if they win.

By Sofiah Nichole Salivio • 4 min read • Last month
Google to face UK trial over Play Store commissions
Google

Google to face UK trial over Play Store commissions

An opt-out class action over Google Play fees could see thousands of UK developers seek more than GBP £1 billion in damages.

By Sofiah Nichole Salivio • 4 min read • Last month