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Connected TV Stories - Page 3

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Connected TV stories

IAS launches Total TV for connected TV transparency
Marketing Technologies

IAS launches Total TV for connected TV transparency

Advertisers will get a clearer view of where streaming ads appear, as IAS ties together content and quality data across major CTV platforms.

By Sofiah Nichole Salivio • 4 min read • Tue, 28th Apr 2026
Teads & LG Ad Solutions expand CTV pact across APAC
Unified Communications

Teads & LG Ad Solutions expand CTV pact across APAC

Advertisers gain broader access to LG Smart TV home-screen inventory as the partners add Italy, Greece and Cyprus and widen APAC coverage.

By Catherine Knowles • 4 min read • Mon, 27th Apr 2026
DoubleVerify wins TikTok video viewability accreditation
Marketing Technologies

DoubleVerify wins TikTok video viewability accreditation

The accreditation gives advertisers independent reporting on TikTok video ads, covering viewability and invalid traffic for Australian campaigns.

By Sofiah Nichole Salivio • 3 min read • Mon, 27th Apr 2026
Seedtag launches NeuroX contextual ad exchange for brands
Artificial Intelligence

Seedtag launches NeuroX contextual ad exchange for brands

Advertisers could regain access to premium inventory as Seedtag's new exchange targets impressions using contextual AI instead of user identities.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 24th Apr 2026
Digital Envoy launches LocID Graph to update identity graphs
Customer Relationship Management

Digital Envoy launches LocID Graph to update identity graphs

Advertisers risk losing household-level accuracy as changing IP addresses disrupt targeting, frequency controls and attribution during campaigns.

By Shannon Williams • 3 min read • Thu, 23rd Apr 2026
PubMatic finds co-viewing lifts CTV ad action in APAC
PubMatic

PubMatic finds co-viewing lifts CTV ad action in APAC

Shared viewing on connected TV is driving stronger recall and post-ad action across Asia-Pacific, according to PubMatic's survey.

By Joseph Gabriel Lagonsin • 3 min read • Thu, 23rd Apr 2026
MiQ says marketing funnel no longer matches consumers
Customer Experience

MiQ says marketing funnel no longer matches consumers

Consumers now switch between screens and shopping modes so quickly that MiQ says advertisers are misreading how purchases really happen.

By Shannon Williams • 4 min read • Thu, 23rd Apr 2026
Lemma launches AI platform for measurable outdoor ads
Marketing Technologies

Lemma launches AI platform for measurable outdoor ads

It aims to help advertisers prove outdoor campaigns drive sales and app installs, as marketers demand clearer attribution from digital out-of-home.

By Catherine Knowles • 4 min read • Wed, 22nd Apr 2026
OpenX appoints new product chief as it expands curation
Marketing Technologies

OpenX appoints new product chief as it expands curation

The ad tech group is tightening oversight of partnerships and connected TV as curation becomes more central to programmatic buying.

By Sofiah Nichole Salivio • 4 min read • Wed, 22nd Apr 2026
Innovid launches Hypermode for faster social ad execution
DevOps

Innovid launches Hypermode for faster social ad execution

Advertisers can now cut social campaign setup time by up to 80% as the new workflow reduces manual checks across five major platforms.

By Sofiah Nichole Salivio • 4 min read • Wed, 22nd Apr 2026
Moloco launches app-focused connected TV ad product
Marketing Technologies

Moloco launches app-focused connected TV ad product

App marketers may soon use living room screens to drive installs, as Moloco’s new product brings mobile-style measurement to connected TV.

By Joseph Gabriel Lagonsin • 4 min read • Mon, 20th Apr 2026
Moloco launches performance CTV ads for app marketers
Marketing Technologies

Moloco launches performance CTV ads for app marketers

App marketers can now measure television buys against installs in real time, as connected TV ad spend approaches USD $45 billion.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 17th Apr 2026
OpenX expands News Australia deal for Tubi CTV ads
Marketing Technologies

OpenX expands News Australia deal for Tubi CTV ads

Australian advertisers will gain wider programmatic access to Tubi’s ad-supported TV audience as connected TV spending climbs towards AUD $2 billion by 2029.

By Sofiah Nichole Salivio • 3 min read • Fri, 17th Apr 2026
OpenX rebrands as The Intelligent SSP to cut ad complexity
Marketing Technologies

OpenX rebrands as The Intelligent SSP to cut ad complexity

The overhaul is meant to help buyers and publishers navigate adtech as AI-driven buying makes transparency and data quality more pressing.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 15th Apr 2026

Stories from Other Regions

Connected TV stories

Why last-mile compliance is putting ad campaigns at risk
Marketing Technologies

Why last-mile compliance is putting ad campaigns at risk

Campaigns can be delayed or pulled from air if rights or regulatory checks are missed at the final delivery stage, costing brands money.

By Noreen Connolly • 5 min read • Mon, 27th Apr 2026
Cognitiv chief executive named EY New York finalist
Data Analytics

Cognitiv chief executive named EY New York finalist

The recognition underlines Cognitiv’s growth as revenue from its ContextGPT product jumped 388% and new clients rose 67% last year.

By Joseph Gabriel Lagonsin • 3 min read • Fri, 24th Apr 2026
TripleLift launches TL Spark AI layer for ad buying
Marketing Technologies

TripleLift launches TL Spark AI layer for ad buying

Advertisers could gain better cross-channel results as TripleLift rolls out TL Spark, an AI layer linking buying, creative and measurement.

By Catherine Knowles • 4 min read • Thu, 23rd Apr 2026
World Cup viewership led by casual US fans, study finds
Marketing Technologies

World Cup viewership led by casual US fans, study finds

Most US viewers expected to tune in for the FIFA World Cup are casual fans, a survey suggests, widening advertisers' reach.

By Sofiah Nichole Salivio • 4 min read • Fri, 17th Apr 2026