CMO Stories

Australian Stories

CMO stories

Prophet appoints Rishad Tobaccowala for US expansion

Its US push gains senior marketing firepower as the Melbourne-based firm seeks to win finance teams wary of wasted ad spend.

By Joseph Gabriel Lagonsin • 3 min read • Last week

Global Stories

CMO stories

Customer Relationship Management

Klaviyo adds social marketing tool to consumer CRM platform

Brands can now capture social engagement as customer data, as Klaviyo's new tool helps turn followers into consented contacts across channels.

By Regine Laguilles • 4 min read • 4 days ago

Data Protection

Amperity named a Leader in Snowflake marketing report

The recognition underscores how governed customer data is becoming essential as marketers shift toward real-time decisions and AI-driven personalisation.

By Joseph Gabriel Lagonsin • 3 min read • 5 days ago

Software-as-a-Service

Exclusive: Dreamdata CEO on why B2B buying funnel isn't linear

Buyers are spending most of the journey before sales speak, forcing marketers to rethink funnels and how they prove return on investment.

By Jake MacAndrew • 3 min read • 6 days ago

Marketing Technologies

Marketing leaders struggle to prove creative value

A global survey found 62% of Fortune 500 marketing leaders cannot prove creative spend is worth it, risking budget cuts.

By Regine Laguilles • 4 min read • Last week

Digital Transformation

Infosys, ANA & LIONS launch CMO AI Hub for members

Chief marketers now have a members-only AI tool that turns peer research and case studies into quick guidance as marketing teams face pressure to adapt.

By Mark Tarre • 4 min read • Last month

Digital Transformation

McKinsey says AI could transform marketing but firms lag

Despite heavy use of AI tools, fewer than 10% of firms have scaled them across marketing, leaving billions in potential gains unrealised.

By Regine Laguilles • 5 min read • Last month

Digital Transformation

Infosys, ANA & LIONS launch CMO AI Hub for members

The member-only hub gives 1,200 global marketing leaders a secure way to query shared insights and case studies as AI reshapes their jobs.

By Sofiah Nichole Salivio • 4 min read • Last month

Software-as-a-Service

Swisslog Healthcare names Christina Liebman Marketing Chief

The hire gives Swisslog Healthcare extra marketing firepower as it pushes deeper into hospital automation and customer growth.

By Sofiah Nichole Salivio • 3 min read • Last month

Data Analytics

Marketers shift from AI experiment to implementation

More marketers are using AI for analysis and creative work, while planned investment in AI media is set to rise in the second half of the year.

By Sofiah Nichole Salivio • 4 min read • Last month

Hybrid Cloud

Leaseweb names Jeroen Verkroost as Chief Marketing Officer

The hire comes as cloud providers jostle for business from customers weighing AI workloads, sovereignty and compliance in Europe.

By Sofiah Nichole Salivio • 3 min read • Last month

Data Protection

Sonatype names new chiefs as AI demand drives growth

Rising demand for secure AI software development has prompted Sonatype to expand its leadership team and scale operations globally.

By Sofiah Nichole Salivio • 3 min read • Last month

Enterprise Resource Planning

Gentrack names three executives to drive growth strategy

The utility software group is tightening its leadership as it pushes its g2 platform into more regulated markets and pursues acquisitions.

By Sean Mitchell • 4 min read • Last month

Digital Transformation

Newgen named notable vendor in Forrester low-code report

The listing signals Newgen's push into governed AI development tools as buyers increasingly judge low-code platforms on orchestration, not speed alone.

By Sean Mitchell • 4 min read • Last month