B2C stories - Page 2
Exclusive: Chris Donato on Zendesk's AI shift in CX strategy
Thu, 26th Jun 2025
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saas
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cx
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martech
Exclusive: Zendesk's Chris Donato says AI now drives customer loyalty, urging firms to adopt 'human-centric AI' or risk falling behind in CX.
Behind Ultra Violette's global glow up – a NORA webinar
Thu, 1st May 2025
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e-commerce
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b2b
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webinar
Australian sunscreen brand Ultra Violette overcame tech hurdles to expand globally, with a webinar set to reveal secrets of its global success on May 8.
AI founders earn higher salaries despite industry downturn
Thu, 10th Apr 2025
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data science
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ai
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b2b
Despite a downturn in startup salaries, AI founders are thriving, earning a median of USD $90,000—20% above the industry average, as AI startups surge.
IRONMAN 4x4 wins award for best retail project 2025
Tue, 8th Apr 2025
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digital transformation
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cx
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martech
IRONMAN 4x4 has been awarded the 2025 iTnews Benchmark Award for Best Retail Project, thanks to a digital overhaul with Soul+Wolf and PKF Digital.
James Eyton joins Monta as CFO to drive global growth
Mon, 17th Feb 2025
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cartech
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cfo
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b2b
Monta has appointed James Eyton as Chief Financial Officer to enhance its executive team, aiming for significant growth across Europe and North America.
Myriad360 appoints first Chief Marketing Officer, Halterman
Fri, 24th Jan 2025
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uc
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collaboration
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cmo
Myriad360 has appointed Samara Halterman as its inaugural Chief Marketing Officer, enhancing its leadership team to drive growth and innovation.
Fluent Commerce named leader in Forrester Wave 2025
Wed, 22nd Jan 2025
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cx
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martech
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commerce systems
Fluent Commerce has been named a 'Leader' in The Forrester Wave: Order Management Systems, Q1 2025, praised for innovation and rapid customer results.
Twilio recognised as leader in IDC MarketScape for CDP 2024
Fri, 13th Dec 2024
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cx
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martech
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cdp
Twilio has been named a leader in the IDC MarketScape for Worldwide Customer Data Platforms for B2C users for 2024-2025, highlighting its innovative solutions.
Adobe names Lara Balazs as new chief marketing officer
Tue, 3rd Dec 2024
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martech
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partner programmes
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payment technologies
Adobe has appointed Lara Balazs as its new Chief Marketing Officer, tasked with enhancing global marketing strategies under CEO Shantanu Narayen.
Jaywing bolsters digital PR team with key new appointments
Wed, 20th Nov 2024
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martech
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marketing
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b2b
Jaywing has appointed Rob Hilborn as Senior SEO Director and Harriet Dawson as Digital PR Specialist to enhance its Digital PR services amid rising demand.
FedEx prepares for APAC festive surge with tech solutions
Tue, 19th Nov 2024
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supply chain
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clean technologies
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sustainability
FedEx readies for a festive surge in Asia Pacific, utilising tech solutions and a workforce of 28,000 to ensure seamless deliveries during peak shopping.
Secretlab partners with Fluent Commerce for OMS upgrade
Tue, 19th Nov 2024
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cx
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martech
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commerce systems
Singapore's Secretlab partners with Fluent Commerce to upgrade its Order Management System, enhancing global digital operations for improved customer experience.
CellPoint Digital promotes Sørensen & Osei to key roles
Thu, 10th Oct 2024
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fintech
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partner programmes
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b2b
CellPoint Digital has promoted Michael Sørensen to CTO and Steven Osei to CMO, enhancing their leadership amid rapid fintech industry changes.
Netcore Cloud appoints Siddharth Gopalkrishnan as new COO
Tue, 24th Sep 2024
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digital transformation
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cx
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martech
Netcore Cloud appoints Siddharth Gopalkrishnan as COO to drive goal of USD $200 million ARR in three years, enhancing its global strategy and market presence.
Commercetools launches on AWS Marketplace to streamline ecommerce
Tue, 24th Sep 2024
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martech
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commerce systems
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e-commerce
Commercetools now offers its products on AWS Marketplace, streamlining digital commerce for businesses by enabling easier procurement, deployment, and cost management.
Salesforce unveils AI-powered unified Commerce Cloud platform
Thu, 19th Sep 2024
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cx
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martech
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it automation
Salesforce's new Commerce Cloud integrates B2C, DTC, B2B, and more on a unified AI-powered platform, featuring autonomous agents for enhanced customer experiences.
Trustwave report highlights severe cybersecurity threats to pro firms
Thu, 27th Jun 2024
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ransomware
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phishing
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physical security
Trustwave's latest report unveils a surge in ransomware and tech-based attacks on professional services firms, stressing the urgent need for stronger cybersecurity measures.
Till Payments & BigCommerce partner to enhance retail transactions
Tue, 11th Jun 2024
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saas
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martech
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omnichannel
Till Payments aligns with BigCommerce to offer retailers seamless payment processing, merging online and offline transactions for enhanced efficiency and security.
Twilio debuts Linked Audiences & Data Graph for Segment CDP
Thu, 6th Jun 2024
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data analytics
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cx
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martech
Twilio introduces Linked Audiences and Segment Data Graph, enhancing Twilio Segment's integration with data warehouses for real-time, actionable customer insights.
Forrester report highlights 2024 IAM trends & AI impact
Sun, 2nd Jun 2024
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mfa
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iam
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passwordless
Forrester's 2024 IAM report highlights AI's growing role in security, the rise of passwordless authentication, and the emergence of B2B IAM solutions.