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B2B Marketing Stories - Page 2

Australian Stories

B2B Marketing stories

Australian marketers split over AI visibility ownership
Customer Experience

Australian marketers split over AI visibility ownership

Most Australian firms lack clear control of how they appear in AI answers, as silos are already causing misinformation and slower responses.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Global Stories

B2B Marketing stories

Forrester warns AI marketing spend lacks business impact
Customer Experience

Forrester warns AI marketing spend lacks business impact

Most firms are failing to prove AI marketing spend lifts profit or revenue, even as buyers increasingly rely on answer engines and agents.

By Sean Mitchell • 3 min read • Last month
Adobe unveils CX Enterprise Coworker for AI workflows
Hyperscale

Adobe unveils CX Enterprise Coworker for AI workflows

Marketers could gain a single orchestration layer as Adobe links fragmented data, content and analytics systems with agentic AI tools.

By Sean Mitchell • 3 min read • Last month
AppDirect buys PartnerStack to expand B2B sales platform
Software-as-a-Service

AppDirect buys PartnerStack to expand B2B sales platform

The deal gives software vendors a broader route to market as AppDirect adds PartnerStack's 138,000-strong B2B partner network.

By Mark Tarre • 4 min read • Last month
Nearly 18% of marketing emails miss inboxes, study finds
Customer Experience

Nearly 18% of marketing emails miss inboxes, study finds

Businesses risk losing nearly a fifth of email ROI as weak deliverability and patchy measurement blunt returns, according to new research.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Cynomi launches GTM academy for MSP cybersecurity sales
Partner Programmes

Cynomi launches GTM academy for MSP cybersecurity sales

MSPs and MSSPs are getting sales tools to turn rising cyber demand into recurring revenue, as many still struggle to package services.

By Shannon Williams • 3 min read • Last month
Why email automation fails without clean and verified data
Customer Relationship Management

Why email automation fails without clean and verified data

Poor data quality can derail automated campaigns, driving bounces, weak targeting and misleading metrics despite higher engagement potential.

By Edmund Ng • 6 min read • Last month
Gainsight names new leadership team for growth push
Software-as-a-Service

Gainsight names new leadership team for growth push

Gainsight names new finance, go-to-market and Marketing Chiefs as it gears up for AI-driven growth in customer success software.

By Sofiah Nichole Salivio • 4 min read • Wed, 25th Mar 2026
Prophet bolsters Australian team with two key hires
Digital Transformation

Prophet bolsters Australian team with two key hires

Prophet hires Lia Carruthers and Becky McMillan in Australia as it scales from start-up to growth phase and boosts marketing and customer teams.

By Sean Mitchell • 4 min read • Mon, 23rd Mar 2026
The zero-click future: How to optimize your email strategy for AI
Customer Experience

The zero-click future: How to optimize your email strategy for AI

As AI becomes email's gatekeeper, marketers must shift from chasing clicks to earning VIP status through clean data and machine-friendly content.

By Edmund Ng • 5 min read • Thu, 19th Mar 2026

Stories from Other Regions

B2B Marketing stories

AI, search and strategy: SEO still holds
Marketing Technologies

AI, search and strategy: SEO still holds

AI summaries have changed search results, but businesses still need strong SEO to win visibility, traffic and enquiries.

By Kia Ora Digital • 6 min read • Last month
What is a 'Brand' in B2B technology - and how does it drive growth
Customer Experience

What is a 'Brand' in B2B technology - and how does it drive growth

Strong brand credibility can shorten enterprise sales cycles, lift deal values and cut customer acquisition costs for B2B tech firms.

By Patrick Keenan • 4 min read • Last month
Advania names new UK CFO & CMO following expansion
Digital Transformation

Advania names new UK CFO & CMO following expansion

Growth in Britain puts integration and visibility under pressure as Advania adds senior finance and marketing leadership.

By Mark Tarre • 3 min read • Last month
Wildfire wins Apogee, Cadence & SNP Group PR briefs
Digital Transformation

Wildfire wins Apogee, Cadence & SNP Group PR briefs

The agency’s start of year momentum expands its B2B technology roster, with briefs spanning UK, EU and managed services communications.

By Sean Mitchell • 3 min read • Thu, 26th Mar 2026
PushON appoints Emma Gunn & Emily Harris amid growth
Digital Transformation

PushON appoints Emma Gunn & Emily Harris amid growth

Ecommerce agency PushON hires Emma Gunn and Emily Harris to bolster its growing Manchester team after reporting 40% annual growth.

By Sofiah Nichole Salivio • 3 min read • Tue, 24th Mar 2026
Norton launches Revamp AI for professional presence
Generative AI

Norton launches Revamp AI for professional presence

Norton unveils Revamp, an AI tool to help professionals craft and schedule credible social posts while keeping full control of their voice.

By Sean Mitchell • 4 min read • Sat, 21st Mar 2026
Lexar blends AFA football tie-up with India expo push
Storage

Lexar blends AFA football tie-up with India expo push

Lexar will showcase AFA-branded storage at Convergence India 2026, tying Argentina's football fame to India's booming data demand.

By Sean Mitchell • 4 min read • Thu, 19th Mar 2026