Augmented Reality (AR) stories
Four predictions for brand success with visual media in 2026
Yesterday
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In 2026, AI-driven visual media, provenance tools and gamified experiences will redefine how brands build trust and personalise content.
Gen Z ‘Returniture’ trend piles pressure on UK retailers
Last week
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Gen Z’s ‘Returniture’ habit of sending back bulky furniture bought online is soaring, leaving UK retailers to shoulder rising costs and complexity.
Global hackathon champions private on-device personal AI apps
This month
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A global hackathon unites developers in London, Boston, and San Francisco to create private, offline personal AI apps running directly on devices, no cloud needed.
Alcatel-Lucent unveils rugged Wi-Fi 7 access points for outdoors
This month
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Alcatel-Lucent Enterprise launches rugged Wi-Fi 7 access points designed for outdoor use in harsh conditions across industries like manufacturing and defence.
Mercedes F1 team adopts AR tech to boost race car assembly speed
Last month
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Mercedes F1 team uses AR tech from TeamViewer to speed up test rig assembly, improving precision and accelerating parts development for racing success.
How CPG brands can win customers through immersive packaging technology
Last month
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Immersive packaging tech lets CPG brands engage shoppers instantly, boosting trust and loyalty at the crucial moment they hold a product in hand.
Augmented reality guides USD $400m AI data centre build in US
Last month
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XYZ Reality uses augmented reality to oversee a USD $400m AI data centre build in North Dakota, enhancing precision and sustainability in construction.
Amazon secures licence to use LG’s Wi-Fi patents in devices
Last month
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Amazon has licensed LG’s core Wi-Fi patents for use in Echo, Fire TV Stick, and Fire Tablet devices, reinforcing LG's leadership in Wi-Fi technology.
In Singapore and beyond, AI is supercharging educational technology
Last month
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Singapore leads the way in integrating AI and technology in education, aiming to personalise learning and prepare students for an automated future.
AR platform boosts precision in North Dakota data centre build
Last month
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XYZ Reality partners with Applied Digital to deploy AR technology for precise construction of North Dakota's 400 MW Ellendale AI Factory data centre.
Neumann launches spatial audio app for Apple Vision Pro at AUD $999
Last month
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Neumann launches Virtual Immersive Studio, a AUD $999 app for Apple Vision Pro enabling 3D audio mixing with gesture controls and spatial computing.
The AI workforce evolution: how technology is creating the jobs of tomorrow
Last month
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AI is reshaping the job market, creating new roles and skills while shifting human labour towards innovation and human-AI collaboration across industries.
Breaking clutter digitally: how brands can stand out in crowded festive campaigns
Last month
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Indian festive campaigns face digital clutter; brands must blend cultural relevance, creativity and technology to truly connect and stand out this season.
Quantum, agentic AI & Web 4.0 to transform cybersecurity
Last month
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Quantum computing, agentic AI, and Web 4.0 will revolutionise cybersecurity by 2026, demanding new strategies for autonomy, threat defence, and infrastructure resilience.
AutoTrader’s Storefront grows OEM adoption in first year
Last month
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AutoTrader's Storefront celebrates one year, transforming online car buying in Canada with immersive 3D and AR tools driving strong user engagement and sales.
Hong Leong Finance opens innovative new branch in Punggol
Last month
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Hong Leong Finance has launched a tech-forward branch in Punggol Coast Mall, enhancing service for the area's growing 190,000-strong community.
Queensland tech workforce set to double, adding 200,000 jobs by 2035
Last month
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Queensland's tech workforce is set to double by 2035, adding 200,000 jobs and boosting its AUD $15 billion contribution to the economy.
Cody Simpson named ambassador for Zeekr 7X all-electric SUV
Last month
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Australian singer and environmental advocate Cody Simpson has been named ambassador for the Zeekr 7X all-electric luxury SUV in Australia.
Catherine Birkett joins Twinkl to chair Audit & Risk Committee
Last month
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Catherine Birkett, CFO at GoCardless, joins Twinkl as Non-Executive Director and Audit & Risk Committee Chair amid the company's global growth.
XYZ Reality appoints Anthony Canipa as Vice President of Customer Success
Last month
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XYZ Reality has named Anthony Canipa as Vice President of Customer Success, tapping his decade of data centre expertise to enhance client partnerships and project delivery.