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Amperity stories

Amperity martech leader reveals 'secret sauce' to marketing in the moment
Digital Transformation

Amperity martech leader reveals 'secret sauce' to marketing in the moment

Retailers risk losing sales as shoppers expect offers and recommendations to update instantly, not hours after they signal intent.

By Billy Loizou • 6 min read • Last month
Retailers warned: identity gaps blunt AI personalisation
Data Analytics

Retailers warned: identity gaps blunt AI personalisation

Amperity warns identity gaps and flat budgets mean AI-led retail personalisation remains generic, missing high-intent moments for shoppers.

By Mark Tarre • 4 min read • Tue, 17th Mar 2026
Expert details the data 'gold' fuelling retail media
Data Protection

Expert details the data 'gold' fuelling retail media

Australian retail media booms as brands race to turn fragmented customer data into 'gold' with unified, first-party identity and AI insight.

By Belinda Lloyd • 6 min read • Thu, 29th Jan 2026
Retail media breakthrough in Australia: How Amperity, MixIn and Criteo cracked attribution
Marketing Technologies

Retail media breakthrough in Australia: How Amperity, MixIn and Criteo cracked attribution

MixIn, Amperity and Criteo have launched Australia's first closed-loop retail media attribution, linking in-store sales to digital ads in just five weeks.

By Amperity • 5 min read • Tue, 2nd Dec 2025

Global Stories

Amperity stories

Amperity launches AI tools for real-time customer action
Customer Experience

Amperity launches AI tools for real-time customer action

Brands can now trigger live customer responses as Amperity ties AI assistants to identity-resolved data, abandoned baskets and website personalisation.

By Sean Mitchell • 4 min read • Last month
Amperity expands Australian operations with AWS rollout
Software-as-a-Service

Amperity expands Australian operations with AWS rollout

Australian retailers and other regulated firms can now keep customer data in-country as Amperity adds AWS hosting in Sydney and Melbourne.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 8th Apr 2026
Amperity hires Bridget Perry as Chief Marketing Officer
Data Protection

Amperity hires Bridget Perry as Chief Marketing Officer

Amperity names seasoned SaaS marketer Bridget Perry as CMO to drive global growth and sharpen its AI-focused customer data platform.

By Sean Mitchell • 4 min read • Thu, 5th Mar 2026
Women in tech push for measurable change in AI and leadership
Digital Transformation

Women in tech push for measurable change in AI and leadership

Women in tech say AI will entrench bias without diverse leadership, urging IWD to drive measurable change and equitable innovation.

By Bel Lloyd • 3 min read • Thu, 5th Mar 2026
How women leaders are shaping the future of work and AI
Human Capital Management

How women leaders are shaping the future of work and AI

Women leaders are redefining work and AI, using curiosity, clarity and empathy to build fairer, more human-centred innovation.

By Susan Hill • 6 min read • Wed, 4th Mar 2026
International Women's Day 2026: Tech leaders urge the shattering of systemic barriers
Digital Transformation

International Women's Day 2026: Tech leaders urge the shattering of systemic barriers

On International Women's Day 2026, female tech leaders warn AI risks deepening bias unless women shape, lead and design the future.

By Bel Lloyd • 3 min read • Tue, 3rd Mar 2026
Amperity unveils tool to monetise first-party data
Data Protection

Amperity unveils tool to monetise first-party data

Amperity launches Audience Monetization, an AI-powered tool to package and sell permissioned first-party audiences to advertisers.

By Mark Tarre • 3 min read • Fri, 23rd Jan 2026
flydubai taps Amperity to drive data-led retail shift
Digital Transformation

flydubai taps Amperity to drive data-led retail shift

flydubai partners with Amperity to unify passenger data and accelerate a shift to modern, Offer-Order-based airline retailing.

By Sean Mitchell • 3 min read • Tue, 20th Jan 2026
Amperity unveils AI agent to build live customer journeys
Customer Experience

Amperity unveils AI agent to build live customer journeys

Amperity has debuted an AI Customer Data Agent that turns natural-language prompts into live segments and customer journeys for marketers.

By Mark Tarre • 4 min read • Wed, 14th Jan 2026
Martech experts discuss future of customer data platforms, interoperability and AI
Data Analytics

Martech experts discuss future of customer data platforms, interoperability and AI

Martech leaders say CDPs will shift from passive data stores to AI-driven intelligence hubs, uniting personalisation, media and trust.

By Staff Writer • 7 min read • Thu, 18th Dec 2025
Amperity unveils AI tools to personalise airline, hotel stays
Digital Transformation

Amperity unveils AI tools to personalise airline, hotel stays

Amperity debuts AI-powered tools for airlines and hotels, promising real-time personalised offers by unifying fragmented traveller data.

By Melania Watson • 4 min read • Thu, 18th Dec 2025
How to unlock customer data success this Black Friday
Data Analytics

How to unlock customer data success this Black Friday

This Black Friday, retailers are set to leverage AI and unified customer data to transform seasonal sales spikes into year-round competitive advantages.

By Billy Loizou • 5 min read • Fri, 21st Nov 2025
Amperity introduces Real-Time Profiles for instant personalisation
Customer Experience

Amperity introduces Real-Time Profiles for instant personalisation

Amperity launches Real-Time Profiles, combining live activity with historical data to enable instant, personalised customer experiences across marketing and service.

By Sean Mitchell • 3 min read • Tue, 4th Nov 2025

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