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AFL Stories

Australian Stories

AFL stories

AFL, cricket & Supercars launch Roblox gaming zones
Gaming

AFL, cricket & Supercars launch Roblox gaming zones

The move targets younger fans spending more time in gaming, as 7.4 million Australians now devote eight hours a week to sport.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 6th May 2026
CyberCX expands Collingwood cyber deal into major partnership
Data Protection

CyberCX expands Collingwood cyber deal into major partnership

The expanded tie-up gives Collingwood extra protection for member and supporter data as cyber threats intensify across Australian sport.

By Shannon Williams • 4 min read • Thu, 9th Apr 2026
Dreame teams up with Sydney Swans in Australia push
Smart Home

Dreame teams up with Sydney Swans in Australia push

Greater visibility in Australia’s crowded consumer tech market is at stake as Dreame uses the Sydney Swans to broaden beyond home cleaning.

By Mark Tarre • 4 min read • Thu, 26th Mar 2026
CyberCX becomes official cyber partner to AFL, AFLW
Data Protection

CyberCX becomes official cyber partner to AFL, AFLW

CyberCX signs two-year tie-up as Official Cyber Security Partner of the AFL and AFLW, covering league, clubs and Marvel Stadium's ARC system.

By Catherine Knowles • 4 min read • Thu, 12th Mar 2026
Airwallex signs multi-year Essendon AFL guernsey deal
Digital Transformation

Airwallex signs multi-year Essendon AFL guernsey deal

Airwallex inks first major Australian sports deal, becoming Essendon's co-major partner with front-of-guernsey branding and tech rollout.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 3rd Mar 2026
Anker unveils ultra-fast Solix power stations in Australia
Power / Energy

Anker unveils ultra-fast Solix power stations in Australia

Anker Solix launches ultra-fast charging, smaller portable power stations in Australia, with early-bird deals from AUD $999.

By Mark Tarre • 4 min read • Fri, 27th Feb 2026
Hawthorn partners Anker Solix to power fans' homes
Smart Home

Hawthorn partners Anker Solix to power fans' homes

Hawthorn signs premier deal with Anker Solix, offering fans discounted home batteries as energy costs and storage rebates rise in Australia.

By Mark Tarre • 4 min read • Fri, 27th Feb 2026
MUFG secures three-year premier deal with Sydney Swans
Partner Programmes

MUFG secures three-year premier deal with Sydney Swans

MUFG Pension & Market Services signs three-year Premier Partnership with Sydney Swans from 2026, spanning AFL, AFLW and SCG assets.

By Mark Tarre • 3 min read • Mon, 23rd Feb 2026
NEP Australia boosts live broadcast efficiency with Spectera system
AFL

NEP Australia boosts live broadcast efficiency with Spectera system

NEP Australia has adopted Sennheiser's Spectera system, cutting live broadcast setup times to under 40 minutes and easing frequency management challenges.

By Sean Mitchell • 4 min read • Wed, 19th Nov 2025
The state of live sports audiences in Australia
AFL

The state of live sports audiences in Australia

In 2025 Australia, 65% of fans engage with live sports amid a shift to connected TV, reshaping viewing habits and challenges for advertisers alike.

By Staff Writer • 6 min read • Fri, 29th Aug 2025
Acronis partners with Adelaide Crows to boost cyber security
Data Protection

Acronis partners with Adelaide Crows to boost cyber security

Acronis partners with Adelaide Crows to deliver cyber protection for three AFL seasons, enhancing the club's data security in a digital era.

By Kaleah Salmon • 3 min read • Wed, 21st May 2025
International sports fuel rise in Australian TV viewership
Marketing Technologies

International sports fuel rise in Australian TV viewership

A Nexxen report has revealed a surge in Australian sports viewership, with AFL and international events topping the charts.

By Melania Watson • 3 min read • Tue, 6th Aug 2024
Adelaide Oval first major Australian stadium to accept cryptocurrency
Crypto

Adelaide Oval first major Australian stadium to accept cryptocurrency

Adelaide Oval sets Australian precedent as the first major sports stadium to allow cryptocurrency payments, enabled by Crypto.com and DataMesh's innovative payment solution.

By Shannon Williams • 3 min read • Thu, 4th Apr 2024

Global Stories

AFL stories

Foxtel & PubMatic debut programmatic live sport ads
Marketing Technologies

Foxtel & PubMatic debut programmatic live sport ads

Foxtel Media and PubMatic unveil a managed programmatic tool to sell time-targeted ad slots around live NRL and AFL streams on Kayo.

By Sofiah Nichole Salivio • 3 min read • Thu, 19th Mar 2026
Former AFL players launch talent platform with investors' backing
Human Capital Management

Former AFL players launch talent platform with investors' backing

Former AFL stars James Begley and Matthew Pavlich have launched Launchd, a tech platform aimed at enhancing transparency in talent and influencer marketing.

By Sean Mitchell • 3 min read • Wed, 16th Apr 2025

Stories from Other Regions

AFL stories

Altnets appoints Andy Ainsley as Commercial Director to drive UK growth
Hyperscale

Altnets appoints Andy Ainsley as Commercial Director to drive UK growth

Altnets appoints Andy Ainsley as Commercial Director to spearhead UK growth and expand its influence in the data centre and digital infrastructure market.

By Melvin Hipolito • 3 min read • Wed, 5th Nov 2025
Swyftx becomes first crypto sponsor of Super Rugby Pacific teams
Crypto

Swyftx becomes first crypto sponsor of Super Rugby Pacific teams

Brisbane-based digital asset platform Swyftx has become the first cryptocurrency sponsor of New Zealand's Super Rugby Pacific teams.

By Melania Watson • 3 min read • Mon, 13th Oct 2025