AFL stories
CyberCX expands Collingwood cyber deal into major partnership
Last week
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data protection
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ransomware
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devops
CyberCX deepens Collingwood ties with major partner status, adding official cyber and app roles as clubs face rising digital threats.
Dreame teams up with Sydney Swans in Australia push
Last month
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smart home
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partner programmes
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afl
Dreame deepens its Australian push with Sydney Swans deal as the consumer tech brand seeks wider reach beyond home cleaning products.
Foxtel & PubMatic debut programmatic live sport ads
Last month
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martech
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rpa
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marketing
Foxtel Media and PubMatic unveil a managed programmatic tool to sell time-targeted ad slots around live NRL and AFL streams on Kayo.
CyberCX becomes official cyber partner to AFL, AFLW
Last month
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data protection
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dr
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ransomware
CyberCX signs two-year tie-up as Official Cyber Security Partner of the AFL and AFLW, covering league, clubs and Marvel Stadium's ARC system.
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Airwallex signs multi-year Essendon AFL guernsey deal
Last month
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digital transformation
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fintech
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b2b
Airwallex inks first major Australian sports deal, becoming Essendon's co-major partner with front-of-guernsey branding and tech rollout.
Anker unveils ultra-fast Solix power stations in Australia
Fri, 27th Feb 2026
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power / energy
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clean technologies
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afl
Anker Solix launches ultra-fast charging, smaller portable power stations in Australia, with early-bird deals from AUD $999.
Hawthorn partners Anker Solix to power fans' homes
Fri, 27th Feb 2026
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smart home
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clean technologies
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afl
Hawthorn signs premier deal with Anker Solix, offering fans discounted home batteries as energy costs and storage rebates rise in Australia.
MUFG secures three-year premier deal with Sydney Swans
Mon, 23rd Feb 2026
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partner programmes
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procurement
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afl
MUFG Pension & Market Services signs three-year Premier Partnership with Sydney Swans from 2026, spanning AFL, AFLW and SCG assets.
NEP Australia boosts live broadcast efficiency with Spectera system
Wed, 19th Nov 2025
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afl
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sennheiser
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broadcasting
NEP Australia has adopted Sennheiser's Spectera system, cutting live broadcast setup times to under 40 minutes and easing frequency management challenges.
The state of live sports audiences in Australia
Fri, 29th Aug 2025
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afl
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opinion
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millennials
In 2025 Australia, 65% of fans engage with live sports amid a shift to connected TV, reshaping viewing habits and challenges for advertisers alike.
Acronis partners with Adelaide Crows to boost cyber security
Wed, 21st May 2025
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data protection
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dr
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digital transformation
Acronis partners with Adelaide Crows to deliver cyber protection for three AFL seasons, enhancing the club's data security in a digital era.
Former AFL players launch talent platform with investors' backing
Wed, 16th Apr 2025
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hcm
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afl
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influencer marketing
Former AFL stars James Begley and Matthew Pavlich have launched Launchd, a tech platform aimed at enhancing transparency in talent and influencer marketing.
International sports fuel rise in Australian TV viewership
Tue, 6th Aug 2024
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martech
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cartech
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toyota
A Nexxen report has revealed a surge in Australian sports viewership, with AFL and international events topping the charts.
Adelaide Oval first major Australian stadium to accept cryptocurrency
Thu, 4th Apr 2024
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crypto
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blockchain
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martech
Adelaide Oval sets Australian precedent as the first major sports stadium to allow cryptocurrency payments, enabled by Crypto.com and DataMesh's innovative payment solution.
An opportunity for unforgettable fan experiences in Australia
Tue, 19th Mar 2024
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wireless networks
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social media
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wifi
Emerging digital technologies and connectivity hold potential to revolutionise fan experiences and generate new revenue streams for venue owners in Australia.
Amazon's Just Walk Out Technology comes to Marvel Stadium
Mon, 22nd May 2023
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ai
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payment technologies
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synthetic data
Marvel Stadium will be the first venue in the southern hemisphere to introduce Amazon's Just Walk Out technology.
Telstra, Google and Accenture launch 5G AR experience for AFL
Tue, 17th May 2022
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uc
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5g & beyond
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wireless networks
Telstra, Google and Accenture are developing a new 5G powered augmented reality (AR) experience at Melbourne's Marvel Stadium for the footy season.
EA monopoly lawsuit passes Go
Tue, 24th Jul 2012
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gaming
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hyperscale
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public cloud
EA settles lawsuit over a gaming monopoly, promising a £27m fund for affected gamers and hinting at a future without exclusive football game deals.