Adobe stories
But data quality and integration are slowing deployment, as most brands in Australia and New Zealand remain unable to scale agentic AI.
Rising AI-assisted traffic is exposing checkout friction, with a 70.22% cart abandonment rate leaving merchants to fix payment bottlenecks fast.
Acrobat users can now turn PDFs into chat-based summaries and shareable experiences, as Adobe expands AI tools across business workflows.
The acquisition gives marketers new tools to track brand visibility as AI-led discovery reshapes how shoppers find products online.
Enterprises could gain cryptographic checks for AI agents, models and media as DigiCert adds a trust layer across its platform.
Phishing campaigns are increasingly targeting credentials, payments and malware delivery, with Microsoft alone accounting for 22% of brand impersonation attempts.
Creative professionals can now use Claude inside Adobe, Blender and Ableton to automate tasks, search docs and move work between apps.
Pressure is mounting on ANZ agencies to show returns from data and AI spending as Databricks adds Davinia Simon to court government buyers.
The update aims to speed up high-intent journeys by making forms easier to build, personalise and complete without heavy IT support.
Marketers could soon let AI agents handle campaigns, content and analytics as Adobe ties its creative tools to one workflow system.
AI is increasingly moving into live use across Australia and New Zealand, as regulated sectors test deployments while CEOs chase productivity gains.
Businesses gain a single control plane for AI agents as Google Cloud folds developer tools, employee apps and partner software into Gemini Enterprise.
Financial services marketers can now test creative against synthetic AI personas before approval, reducing costly changes after campaigns go live.
The prototypes aim to cut weeks of manual campaign work by automating content, testing and personalisation across Adobe's marketing tools.
Marketing teams can now link Adobe tools with outside AI services under a governed system aimed at auditable customer experience workflows.
AI-related revenue now accounts for more than a fifth of new and expansion sales, prompting a leadership shake-up aimed at faster growth.
US advertisers can now buy ChatGPT placements directly, as OpenAI adds self-serve tools, click-based bidding and better measurement.
European developers can now access a single-model image API that Luma says should cut latency and improve consistency across visual workflows.
Asian checkout friction is driving global merchants to Ant International as AI-assisted shopping starts reshaping cross-border payments.
Shoppers using AI tools are increasingly valuable to retailers, even as Adobe finds product pages still lag in machine readability.
