SecurityBrief Australia - Technology news for CISOs & cybersecurity decision-makers
Australia

Ad Fraud Stories

Australian Stories

Ad Fraud stories

Global Stories

Ad Fraud stories

TripleLift: 99% of buyers value curation, lack trust
Marketing Technologies

TripleLift: 99% of buyers value curation, lack trust

Trust remains thin in programmatic curation, with 60% of buyers unsure what they pay for it and 81% citing weak performance.

By Joseph Gabriel Lagonsin • 4 min read • Last month
DoubleVerify launches DV Neura for agentic ad workflows
Marketing Technologies

DoubleVerify launches DV Neura for agentic ad workflows

The new system lets advertisers query verification data through AI assistants and approve campaign changes as automation spreads across ad buying.

By Mark Tarre • 4 min read • Last month
IAS expands YouTube Audio Ads brand safety measurement
Marketing Technologies

IAS expands YouTube Audio Ads brand safety measurement

Advertisers can now get third-party brand safety reporting for YouTube Audio Ads as digital audio takes a growing share of budgets.

By Regine Laguilles • 3 min read • Last month
Bitdefender report says scams now span every channel
Phishing

Bitdefender report says scams now span every channel

Younger adults are now more likely to lose money to fraud as scams spread across texts, calls, social ads and messaging apps.

By Sean Mitchell • 4 min read • Last month
CTV fraud surges 140% as AI schemes spread globally
Data centers

CTV fraud surges 140% as AI schemes spread globally

Advertisers risk paying premium prices for bot traffic as unprotected CTV campaigns see fraud climb and direct buys prove no safer.

By Sofiah Nichole Salivio • 4 min read • Tue, 12th May 2026
PropellerAds flags cloaking in 2026 ad safety report
Malware

PropellerAds flags cloaking in 2026 ad safety report

Cloaking drove 68.1% of account suspensions in the quarter, showing how fraudsters are hiding banned ads from moderators on the platform.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 6th May 2026
IAS launches Total TV for connected TV transparency
Marketing Technologies

IAS launches Total TV for connected TV transparency

Advertisers will get a clearer view of where streaming ads appear, as IAS ties together content and quality data across major CTV platforms.

By Sofiah Nichole Salivio • 4 min read • Tue, 28th Apr 2026
Fake CAPTCHA pages trigger SMS fraud, Infoblox warns
Cybersecurity

Fake CAPTCHA pages trigger SMS fraud, Infoblox warns

The tactic is leaving carriers with revenue losses and customers with unexpected international text charges disguised as routine human checks.

By Sofiah Nichole Salivio • 4 min read • Mon, 27th Apr 2026
DoubleVerify wins TikTok video viewability accreditation
Marketing Technologies

DoubleVerify wins TikTok video viewability accreditation

The accreditation gives advertisers independent reporting on TikTok video ads, covering viewability and invalid traffic for Australian campaigns.

By Sofiah Nichole Salivio • 3 min read • Mon, 27th Apr 2026
Digital Envoy launches LocID Graph to update identity graphs
Customer Relationship Management

Digital Envoy launches LocID Graph to update identity graphs

Advertisers risk losing household-level accuracy as changing IP addresses disrupt targeting, frequency controls and attribution during campaigns.

By Shannon Williams • 3 min read • Thu, 23rd Apr 2026
IAS expands TikTok ad measurement across four formats
Marketing Technologies

IAS expands TikTok ad measurement across four formats

Advertisers can now assess TikTok search, commerce and Lite placements for brand safety and viewability as IAS widens its measurement coverage globally.

By Kaleah Salmon • 3 min read • Tue, 21st Apr 2026
Cybercrooks abuse Keitaro tracker for AI scam campaigns
Malware

Cybercrooks abuse Keitaro tracker for AI scam campaigns

Cybercriminals exploit Keitaro ad tracker to cloak AI trading scams and malware, tying some 15,500 malicious domains into a hidden network.

By Sean Mitchell • 4 min read • Mon, 23rd Mar 2026
Keitaro ad tracker tied to more than 15,000 scam domains
Malware

Keitaro ad tracker tied to more than 15,000 scam domains

Keitaro ad tracker abused in 15,500 scam and malware domains, as fraudsters cloak AI-themed investment lures from security watchdogs.

By Shannon Williams • 4 min read • Fri, 20th Mar 2026
Vudoo & PubMatic launch shoppable programmatic ads
Customer Experience

Vudoo & PubMatic launch shoppable programmatic ads

Vudoo partners with PubMatic to bring shoppable, commerce-enabled ads to its programmatic marketplace via a single deal ID integration.

By Karen Joy Bacudo • 3 min read • Fri, 6th Mar 2026

Stories from Other Regions

Ad Fraud stories

UK fans struggle to spot AI sports sites, survey finds
Artificial Intelligence

UK fans struggle to spot AI sports sites, survey finds

Only 41% of UK consumers feel able to spot AI-written content, leaving sports fan communities exposed to misleading posts and fake quotes.

By Sofiah Nichole Salivio • 4 min read • This month
Google says Gemini blocked 8.3 billion ads in 2025
Marketing Technologies

Google says Gemini blocked 8.3 billion ads in 2025

Gemini-powered screening helped Google catch more than 99% of policy-violating ads before users saw them, as scams grew more complex.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 17th Apr 2026
AI scams 2.0 leave UK small businesses more exposed
Malware

AI scams 2.0 leave UK small businesses more exposed

AI-powered deepfakes and targeted malware ads are fuelling a new wave of scams, leaving UK small firms dangerously exposed online.

By Sofiah Nichole Salivio • 5 min read • Fri, 13th Mar 2026