SecurityBrief Australia - Technology news for CISOs & cybersecurity decision-makers
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Trustifi enhances cybersecurity in Australia with new geofencing capabilities
Wed, 6th Mar 2024

Trustifi, a principal provider of AI- and cloud-based email cybersecurity solutions, has announced the launching of geofencing capabilities for its expanding customer base of managed security service providers (MSSPs) in Australia. This move aligns with the nationwide compliance needs and enhances the cybersecurity offerings for a larger market of businesses and MSSP partners in Australia.

Trustifi has been serving managed service providers in Australia and New Zealand since 2022, amassing a partner community in this promising market. The ability to geofence data in Australia stems from Trustifi's new liaison with a powerful AWS data storage centre in the country.

The Office of the Australian Information Commissioner (OAIC) supervises matters relating to data privacy in Australia. Under its directives, it's recommended for MSSPs to retain confidential personal data on servers local to the country, especially for industries such as healthcare, financial services, and legal. This procedure, known as geofencing, creates a virtual barrier that curbs the geographical transmission of data to its origin. Trustifi now offers geofencing capabilities in countries like the US, Canada, Ireland, Germany, Singapore, Brazil, and Australia.

Trustifi's MSSP partners working with global end-customers can effortlessly incorporate Australian geofencing capabilities to their clients' security plans through a built-in software setting, launched in response to the growing Australian customer base and security market. Compliance is a pivotal component of all security programmes, and personal data is privy to meticulously detailed regulations and guidelines globally, including Australia.

"Trustifi continues to expand its global footprint, offering easy-to-implement compliance capabilities for our customers in a variety of countries," says Trustifi CEO and Co-founder Rom Hendler. The Australian market is flush with prospects for managed service providers, especially within complex sectors like healthcare and financial services. "We're proud to be able to offer new, more stringent geofencing capabilities to our customers who work in global markets, better securing their patients' data, and opening new potential sales avenues across the Australian business community."

A comprehensive suite of email cybersecurity solutions powered by advanced AI-driven tools to tackle AI-generated attacks is provided by Trustifi. These solutions are niche and superior to traditional, gateway-based solutions, effectively handling sophisticated image- and text-based attacks, such as the resurgence of the '@' bypass strategy, enabling hidden '@' signs in URL names to disguise the phrasing of malicious links. Trustifi's proof-of-concept scans have indicated a rise in this methodology in recent months.

Trustifi's data reveals a significant increase in the use of infected QR codes. Understanding that most security solutions perceive QR codes as harmless images, hackers have exploited this gap. Trustifi's AI-driven tools and metrics are adept at identifying such strategies, as opposed to outdated solutions that overly rely on blacklisting known malicious IP addresses.

"Trustifi has been a committed technology partner for our business, providing superior security for our clients and an ease-of-use that outclasses other security and encryption solutions," says Jess Walker, founder and CISO, of Holocron, a Brisbane-based Trustifi MSSP. "Their ability to easily geofence data is a critical asset for MSSPs who work in sensitive verticals. It will allow more Australian customers to take advantage of Trustifi's next-generation, born-in-the-cloud capabilities in an environment where AI-based threats continue to escalate."

In the 2023 Gartner Market Guide for Email Security, Trustifi was acknowledged for its Outbound Shield, Inbound Shield, and Account Compromise Detection solution. The firm's solutions have won awards from esteemed sources such as CRN Magazine, SourceForge, the American Business Association, ChannelVision magazine, Expert Insights, the Cybersecurity Breakthrough Awards, and the Golden Bridge Awards.