Norton LifeLock has changed its name to Gen Digital Inc following the merger of NortonLifeLock and Avast.
Starting on 8 Nov 2022, Gen Digital Inc. will trade on the NASDAQ Stock Exchange under the symbol GEN.
The company says that Gen unites trusted names in Cyber Safety, including Norton, Avast, LifeLock, Avira, AVG, CCleaner and ReputationDefender. The newly formed company is said to be designed to further accelerate innovation and pave the way for the future of digital empowerment.
Vincent Pilette, CEO of Gen, says the new brand encompasses the holistic notion of a combined generation, where everyone, no matter what age, is a part of something.
"Today, five billion people around the world are online; digital life is life," he says.
"We're all a part of a new generation, regardless of age. It's not Gen X, Y or Z, it's Generation Digital. Gen's family of trusted brands has a heritage of protecting the first digital generations and is united by a shared purpose to power Digital Freedom for the next generation of our digital lives."
Ondrej Vlcek, President of Gen, agrees, saying that the change will help provide outcomes of digital freedom and safety combined.
"While the advancement of technology has brought conveniences and connections we couldnt have imagined, it also brings added complexities and new types of threats," he says.
"At Gen, we're committed to bringing our passion, expertise and global presence together to innovatively tackle these challenges and ultimately power Digital Freedom for everyone."
Gen is said to bring award-winning technology solutions in cybersecurity, privacy and identity protection to more than half a billion users so they can live their digital lives safely, privately, and confidently.
The move also comes at a time when the digital evolution has created numerous opportunities to expose more of people's lives to crime. Research has shown that more than half of consumers have experienced a cybercrime. Norton says it's not just devices that need protection now — it's identity and privacy, too.
They say they are committed to bringing energy, knowledge and global presence to systematically tackle cyber threats and challenges for this generation and the next.
The company has dual headquarters in Tempe, Arizona and Prague, Czech Republic and has teams around the world in more than 150 countries.
Earlier this year, LifeLock announced that its device protection solutions won four AV-TEST Institute awards, and the company continues to produce cybersecurity research and engagement.