Milestone Systems empowers South Pacific with local leadership

Video platform vendor Milestone Systems, has today announced a significant shift in its approach to the South Pacific region, granting full decision-making autonomy back to its local team. The move, effective immediately, sees the company realign its regional operations under one strategic umbrella, in a bid to accelerate growth, enhance partner engagement and respond more effectively to market needs.

According to the company, the recalibration is already producing tangible results. Jordan Cullis, Regional Director for South Pacific at Milestone Systems, described the change as more than a procedural update: "This is more than an operational change – it's a cultural shift. We're empowering our South Pacific team to lead with clarity and confidence, with decisions made closer to the customers we serve. It's already creating the kind of momentum that drives long-term growth."

Milestone's renewed focus on the South Pacific region comes alongside a commitment to invest further in local talent, education, and innovation. The company is doubling down on efforts to support its growing partner ecosystem, not only through investment in people but also via in-person educational events. These events are designed to enhance technical skills, share insights, and foster greater collaboration across Milestone's partner community.

Cullis highlighted the practical benefits already being seen: "We're accelerating that innovation right here in the region." He explained that empowering the local team is leading to more streamlined operations, deeper technology integrations and a reinvigorated commitment to partner success.

The strategy includes maximising opportunities created by Milestone's recent acquisitions of BriefCam and Arcules. BriefCam brings advanced video analytics, while Arcules offers cloud-based video surveillance solutions—both now integrated more closely into the Milestone platform. Cullis emphasised the advantage this delivers to local partners: "Milestone's open platform approach continues to be our superpower. With closer integration of BriefCam's video analytics and Arcules' cloud solutions, we're unlocking even greater value for our customers. Plus, with decision-making now in local hands, we're accelerating that innovation right here in the region."

The recalibration comes at a time when demand for intelligent, flexible video technologies is increasing—not just for traditional security applications, but also for public safety, operational efficiency, and broader situational awareness needs. With the South Pacific business units unified and empowered, Milestone aims to better support the evolving needs of customers and partners alike.

Founded in 1998 and headquartered in Copenhagen, Milestone Systems has established itself as a world leader in data-driven video technology. Its solutions are deployed in diverse industries, from manufacturing and airports to law enforcement, retail, and traffic management. The company's XProtect video management software, combined with BriefCam's AI-powered analytics and Arcules' cloud video surveillance as a service (VSaaS), enables customers to gain deeper insights from video data.

Since 2014, Milestone has operated as an independent company within the Canon Group. Today, it employs more than 1,500 people worldwide, with a significant focus on regional autonomy and local expertise.

Recent expansion in privacy and AI capabilities

In a recent move that further strengthens its technology portfolio, Milestone Systems acquired Berlin-based brighter AI, effective from 1 April 2025. Brighter AI specialises in anonymisation solutions for video data, using advanced deep learning to protect individuals' identities in public spaces.

The acquisition addresses growing concerns around data privacy in AI development. Brighter AI's technology allows companies to access and use video data in a way that is compliant with global privacy regulations, such as GDPR. This is seen as crucial for training effective AI models while safeguarding personal information.

Commenting on the acquisition, Thomas Jensen said: "brighter AI is a perfect match for Milestone. Their proven technology is top-notch and will give us a wider offering to existing and future technology partners and customers. The anonymisation tool for video technology will also enhance our focus on responsible technology."

The addition of brighter AI's solutions not only bolsters Milestone's video management and analytics offerings, but also underpins responsible technology initiatives such as Project Hafnia—a data library and AI model training tool announced recently.