Magnet Forensics, a developer of digital investigation solutions for enterprises and public safety organisations in more than 100 countries, has announced its expansion to Australia.
Adam Belsher, Chief Executive Officer of Magnet Forensics, says, “Australia is a rapidly emerging market for digital forensics and cybersecurity solutions in the Asia-Pacific region that has the potential to play an important role in helping us achieve our global growth goals.
“We've fielded significant interest from Australian enterprises and public safety organisations in our digital forensics and incident response solutions. Having a local presence will allow us to support our existing customers and make further inroads into this market.
According to the company, the expansion will strengthen Magnet Forensics' presence in the Asia-Pacific region, where it currently has teams in Singapore and India.
In Australia, Magnet Forensics has hired employees in sales and professional services and will look to continue to build a core team in the country.
The company has been selling its solutions to Australian customers since 2011. Australian government agencies, service providers and enterprises in the healthcare, technology, industrial and education sectors have adopted Magnet AXIOM Cyber, an incident response solution, into their cybersecurity toolkits.
This year, two major Australian police agencies adopted Magnet AUTOMATE and Magnet REVIEW respectively.
George Athanasiou, Director at CBIT Digital Forensics Services, says, “Public safety agencies and enterprises trust Magnet Forensics because it develops some of the most innovative and powerful digital investigation solutions on the market, while providing exceptional service to its clients.
“Magnet AXIOM Cyber, in particular, has become a must-have for our Australian customers' digital forensics and cybersecurity toolkits.
Sorrell Lambie, Owner of Fulcrum Management, comments, “We're looking forward to having Magnet Forensics join us in Australia, where we'll be able to work more closely together on equipping public safety agencies and enterprises with the innovative solutions they need to protect their communities and digital assets."
Magnet Forensics' entry into Australia will allow it to tap a burgeoning cybersecurity market that the Australian Cyber Security Growth Network says is increasing by 9% each year, the company states. Over the next decade, it has the potential to triple in size.
This growth is being supported by the Australian government, which named the country's cybersecurity sector as being critical to its long-term economic prospects and invested a record AUS$1.67 billion into it in 2020.
With a local presence, Magnet Forensics will look to help enterprises better protect their most valuable assets through the use of Magnet AXIOM Cyber and Magnet AUTOMATE Enterprise.
Australia's public safety organisations have also shown a commitment to investing in technology, including digital forensics. In February 2021, the New South Wales Police Force unveiled a digital forensics facility, the first of its kind in Australia, for its cyber crime squad investigators.
Australian public safety organisations have voiced interest in Magnet Forensics' Digital Investigation Suite, comprised of Magnet AUTOMATE, Magnet REVIEW and Magnet ATLAS.
Adopting these solutions would allow agencies to keep their digital investigations running around the clock, review evidence remotely in a simple manner, and store it in one centralised and secure location. Magnet Forensics' local presence in Australia will enable it to support the local deployment of these solutions.
Founded in 2010, Magnet Forensics is a developer of digital investigation software that acquires, analyses, reports on, and manages evidence from digital sources, including computers, mobile devices, IoT devices and cloud services. Magnet Forensics' software is used by more than 4,000 public and private sector customers in more than 100 countries and helps investigators fight crime, protect assets and guard national security.