Lion partners with Informatica for data transformation

Informatica has announced that Lion, a leading brewer in Australia and New Zealand, has selected its data management solutions to support a comprehensive transformation of its digital operations. This collaboration marks a significant step for Lion as it aims to modernize its data practices and enhance its business processes to remain competitive in a rapidly evolving industry.

Lion is a household name across Australia and New Zealand, known for producing and distributing some of the most recognizable beverage brands in these regions. In Australia, the company boasts a workforce of over 2,000 employees and maintains strong collaborations with customers nationwide. Meanwhile, in New Zealand, Lion is the largest beverage company, directly employing around 1,000 people. These figures underline the company's influence and scale within the beverage sector.

Historically, the beverage industry has struggled with data maturity, often hampered by siloed information systems and limited opportunities for sharing knowledge. This fragmentation can lead to inefficiencies, hinder innovation, and make it difficult for companies to fully capitalize on their data assets. Lion, recognizing these challenges, has undertaken an ambitious IT transformation initiative designed to address these gaps and establish a modern, data-driven enterprise.

Central to this initiative is the goal of improving how the company accesses, manages, and utilizes its data to make more informed decisions.

To support this effort, Lion has chosen to implement Informatica's Cloud Data Governance and Catalog solution.

This service is powered by Informatica's AI-driven Intelligent Data Management Cloud platform, which provides advanced tools for cataloging, organizing, and managing data assets. By adopting this technology, Lion aims to gain greater visibility into its data landscape, improve data quality, and ensure that its data is fit for purpose across all facets of its operations.

Ben Walker, Data Director at Lion, explained the rationale behind this partnership: "As a leader in Australia and New Zealand's beverage industry, Lion recognized the need to continue to innovate to improve the customer experience with our products."

"We need to be a data-driven company, and Informatica is enabling our company to maximize the value of our ERP and cloud investments by breaking down data silos and empowering us with fit-for-purpose, trusted data across our organization to accelerate data-driven decision-making and analytics."

Informatica's Country Manager for Australia and New Zealand, Alex Newman, expressed enthusiasm about the collaboration: "We are extremely pleased to be chosen by Lion to help them on their data journey to improve data quality and literacy across their organization for innovation and greater customer experience."

"With Informatica's cloud data governance solution, Lion can quickly and accurately organize, manage, and leverage trustworthy data to drive better business outcomes."

By partnering with Informatica, Lion seeks to position itself as a leader in digital transformation within the beverage industry. This move not only aligns with the company's broader strategy of continuous innovation but also sets a benchmark for other industry players aiming to unlock the full potential of their data.