KnowBe4 strengthens APJ sales team for human risk push

KnowBe4 has expanded its sales leadership team across Asia Pacific and Japan (APJ) with four appointments, as it steps up investment in the region.

Daniel Nguyen has been named Senior Director of Sales, Steve Lee Director of Enterprise Sales, Manish Wali Director of Sales for SMB and mid-market, and Alex Low Director of Channel Sales. The hires cover direct sales, enterprise accounts, mid-market and small business segments, and partner-led selling.

KnowBe4 sells a platform focused on human risk management. It also positions its product around agentic AI risk management, which addresses how organisations manage risks created by autonomous or semi-autonomous software agents and the people who interact with them.

Regional remit

Nguyen will lead and scale the regional direct and channel sales strategy, with responsibility for a hybrid go-to-market approach across APJ.

Lee will lead enterprise sales across Asia, working with large organisations on security culture and reducing human risk.

Wali will oversee sales for small and medium-sized businesses and mid-market customers, focusing on expanding access to KnowBe4's human risk management platform.

Low will head channel sales in the region, covering partner engagement and supporting deployments through the channel ecosystem.

The appointments add senior sales coverage in a market where cyber security suppliers continue to compete for budget amid growing regulatory pressure, ongoing cloud adoption, and persistent social engineering threats. Vendors have also increased messaging around the operational and security impact of AI tools, including automation that changes how attacks are launched and how defences are managed.

Go-to-market focus

KnowBe4 described the hires as part of its plan to scale internationally, with APJ identified as a key growth region. It said the new leadership structure strengthens its ability to pursue enterprise, mid-market, and partner routes to market in parallel.

Cyber security buying in APJ often spans multiple countries, languages, and regulatory frameworks, particularly for large organisations with regional headquarters and distributed operations. This can increase reliance on channel partners, local systems integrators, and managed service providers, and places a premium on local sales execution and partner management for suppliers seeking repeatable roll-outs across different markets.

Security awareness and behaviour-focused training remains a common component of cyber security programmes, particularly as phishing and business email compromise continue to target employees and contractors. Many organisations have also broadened their view of human risk beyond training content to include policy compliance, reporting culture, and user behaviour around cloud applications and generative AI tools.

KnowBe4 linked its regional expansion to this broader view of risk management, positioning its platform as a way to address people-related security issues alongside technology controls.

David Bochsler, VP of International Sales at KnowBe4, said the company sees strong momentum in the region.

"APJ represents one of the most dynamic and fast-evolving cybersecurity markets," said David Bochsler, VP of international sales at KnowBe4. "Daniel, Steve, Manish and Alex each bring a deep understanding of the regional landscape and a proven ability to translate strategy into execution by building strong teams, strengthening partner ecosystems and creating real customer momentum. As we continue expanding internationally, this leadership bench enhances our ability to scale in APJ, and help customers embed human risk management into their long-term security strategies."

KnowBe4 said the group will work across direct and partner channels, with a shared focus on managing human- and AI-driven risk in organisations across APJ.

Under the new structure, KnowBe4 plans to build out regional sales execution and partner engagement as it pursues further growth across enterprise, mid-market, and channel-led opportunities in APJ.