FireEye's new marketing chief says the company has a 'compelling' story to tell

Cybersecurity intelligence firm FireEye has named Vasu Jakkal as the company’s new chief marketing officer, who will responsible for global marketing initiatives, driving revenue and keeping FireEye’s name in high regard in the industry.

Jakkal will report to FireEye CEO Kevin Mandia. She brings 18 years of technology industry experience, having previously held marketing positions with Brocade and other firms.

“Vasu’s track record of success will be invaluable as FireEye solidifies its reputation as a cybersecurity leader. Vasu will be a key asset in FireEye’s mission to evolve and innovate the technology, intelligence, and services needed to combat today’s increasingly sophisticated cyber attacks. With the energy, passion, vision and strategic focus Vasu brings, she will be an extraordinary addition to our senior management team,” comments Mandia.

Jakkal was vice president of corporate marketing at Brocade, where she drove preference and demand for networking solutions. She also led the company’s mission to raise global awareness of the company. Her core responsibilities included global brand, corporate communications, marketing strategy and operations, thought leadership and related marketing activities.

She has also held roles as chief of staff to LSI’s CEO as well as being head of strategic initiatives and marketing.

Previous to LSI, she worked at Intel for more than 10 years in a variety of roles including marketing, engineering, strategy and general management.

“FireEye’s relentless commitment to cybersecurity innovation is reshaping the company and redefining leadership in the security industry, and I am excited to be part of this incredible journey,” Jakkal says.

“FireEye has a uniquely compelling story and a distinct competitive advantage in the security market. I look forward to working with our team and applying my experience driving marketing transformations to capitalize on the ‘FireEye Difference,’ extend our leadership reputation, and grow our business.”

Jallak has a master’s degree in electrical engineering from the University of Minnesota. She also holds a bachelor’s degree in engineering from College of Engineering, Pune; and is also a graduate of Stanford’s Executive Education in Strategic Marketing Management program.