IWD 2025: Empowering women in the workforce through AI

Historically, it has been the norm for women to be a minority group in the workforce. Whilst modern society has narrowed this gender gap over time, there is still a significant difference that restricts diversity and opportunity. As artificial intelligence becomes a more integral part of workplaces today and of our future, it is imperative to assess how this tool can be utilised to redefine both the industries it powers, and the roles and demographics of the people that these industries employ.

Wayfinder has launched a new AI brand called WayGPT, which is driving workplace innovation and fostering opportunity.

Accessible Education and Training

Education is the foundation of long-term success, but it can often be challenging to receive the right education and training for certain roles in the workplace. People may find that their training is not comprehensive enough, or they might not be able to easily grasp the concepts they are taught. This challenge is particularly significant for women, who have historically and still currently face barriers in accessing the same level of training and professional development as their male counterparts. In many industries, women continue to be underrepresented in leadership roles, often due to gaps in mentorship, training, and access to essential tools.
A survey by the Australian Bureau of Statistics found that over 60% of agents in the real estate industry feel they need better tools and training to stay competitive.

For women, this need is especially relevant as they navigate challenges such as career advancement, work-life balance, and industry biases. Ensuring equal access to high-quality education and professional development opportunities is crucial in levelling the playing field.

This is where the use of AI technologies can come in handy. As continuous learners, these softwares are able to consolidate vast amounts of information, translating it into straightforward, more easily understood forms that save users hours of research and comprehension.  AI-powered learning platforms and virtual training programs can also provide personalized support, helping professionals bridge knowledge gaps, upskill efficiently, and remain competitive in the workforce.

Innovation Built Upon Merit

Artificial intelligence softwares provide users with a competitive advantage in today's constantly changing industries, where continuous innovation and improvement are essential. In a world where things can change by the hour, fast, precise, and up-to-date information is expected, and staying ahead requires not only intelligence but also adaptability.

AI eliminates the lag that often hinders career progression. For women returning to the workforce after career breaks, AI-driven learning platforms can be particularly transformative, helping them re-enter their industries with current knowledge and in-demand skills. Additionally, AI assists in identifying and closing wage gaps by providing unbiased performance analysis, helping women showcase their skills and value based on merit rather than perception.

With the help of AI, businesses can foster inclusive workplaces where opportunities for success are determined by capability and effort rather than gender. Ensuring that women have access to the same tools and training as their male colleagues is a crucial step toward achieving true workplace equality.

Innovation, when paired with inclusivity, has the power to create a workforce where women are not only participants but also leaders, innovators, and key decision-makers in shaping the future of industries.