Businesses urged to prioritise AI data security measures

Businesses are being urged by IT solutions provider CMTG to consider privacy and data risks associated with artificial intelligence (AI) technologies before integrating them into their operations.

AI technologies, such as Microsoft Copilot and ChatGPT, are increasingly being adopted by Australian companies in a bid to boost productivity, streamline operations, and foster innovation. However, the safeguarding of sensitive data remains a critical consideration.

Carl Filpo, Managing Director at CMTG, has highlighted the importance of implementing AI responsibly. He stated, "AI technology is reshaping how organisations operate, but it must be implemented responsibly."

"Safeguarding your business' sensitive data is critical to ensure AI tools know what data can or cannot be shared internally or externally," Filpo added.

Recent data shows that over 1,000 Australian companies are now using Microsoft Copilot, an AI assistant designed to automate routine tasks. According to Microsoft, this figure has almost doubled quarter on quarter.

Microsoft Copilot operates using basic English commands to analyse company data and generate personalised content, thereby automating tasks like formatting presentations and drafting emails.

Consulting firms in Australia, including Grant Thornton and Deloitte, have reported notable time savings following the integration of AI tools, which allow employees to dedicate their time to more valuable activities.

Filpo concurred with the benefits of strategic AI implementation, noting, "Leveraging AI in the right way within a business can significantly improve business workflows by reducing the number of human interactions for repetitive tasks that can be easily streamlined."

He expanded on this by saying, "Additionally, AI has the ability to assist staff with helping them rationalise their time on what matters and can contribute to a better work-life balance."

Nonetheless, Filpo cautioned that risks are inherent in deploying AI tools, highlighting potential issues such as data breaches, compliance violations, and unintentional information sharing.

"Improper implementation of AI tools can expose organisations to significant vulnerabilities, including data breaches, compliance violations and unintended sharing of information," he warned. "These risks are especially pertinent to industries such as financial services, engineering, insurance, and training, where data security is paramount."

Filpo emphasised the necessity of identifying sensitive data, instituting robust security measures, and educating employees on responsible AI use to protect critical data.

He urged, "Businesses need to understand what they are wanting to achieve and, if data is involved, ensure the governance of that data has already been implemented to help protect their intellectual property."

Filpo concluded, "As more organisations use this evolving technology, it is more important than ever to be aware of the risks."