Australian startups join AWS AI accelerator, gaining USD $1m in credits
Amazon Web Services has named the 40 global startups chosen for its 2025 Generative AI Accelerator (GAIA) programme, including two from Australia: Mary Technology and Pluralis Research.
Australian participation
Mary Technology and Pluralis Research are among the selected companies for this year's GAIA cohort. Mary Technology supports law firms and internal legal teams in comprehending the facts contained within documents through its fact management system, while Pluralis Research enables collaborative foundation model development by offering shared training protocols for collective AI creation.
All chosen startups will receive up to USD $1 million in AWS credits, as well as matched business and technical mentors. Participants will also gain access to the AWS generative AI technology stack, intended to help accelerate their business growth and enhance technical capabilities.
The accelerator programme will provide support for machine learning performance improvement, stack optimisation, and go-to-market strategy guidance throughout the eight-week duration.
Startups' perspectives
Daniel Lord-Doyle, Chief Executive Officer and Co-founder at Mary Technology, said the accelerator will offer significant benefits for the company's ongoing development and international expansion.
"AWS's Generative AI Accelerator is the catalyst Mary Technology has been looking for. Through hands-on generative AI guidance from AWS technical experts in advanced reasoning and efficient inference, GAIA will help us turn millions of documents into verified, lawyer-ready facts with greater speed and reliability. Their go-to-market and PR support will also amplify our expansion in the U.S., putting our work in front of the firms that need it most. Together, we're pushing towards our goal of being able to extract legal facts, in a way that is comparable to a human expert, combined with a world-class review and verification experience. It'll bridge the last gap to make AI truly work for dispute-resolution lawyers: the facts."
John Kearney, Head of Startups for AWS Australia and New Zealand, commented on the ongoing track record of Australian startups in the programme and the opportunities created by participation in GAIA.
"I'm pleased to see Mary Technology and Pluralis Research selected for this year's AWS Generative AI Accelerator program. Aussies have a strong record of excelling in our leading accelerator due to their ambitious global-first approach to AI innovation that delivers tangible impact. Former Aussie startups have gone on to do big things and I look forward to seeing how Mary Technology and Pluralis Research leverage up to US$1 million in AWS credits, technical guidance and mentorship, go-to-market support, and access to AWS's generative AI and agentic AI technology. At AWS, we love startups as they share similar traits to Amazon: they're not afraid to think big and experiment boldly. When you combine that spirit with AWS's scale, support, and infrastructure, there's no limit to what can be achieved to help position Australia competitively on the global AI and startup stage."
Programmeme structure and scope
The 2025 GAIA programme will launch in October at Amazon's headquarters in Seattle. Over the eight-week period, selected startups will participate in industry-specific mentoring and technical support. The programme is scheduled to conclude at AWS re:Invent in Las Vegas, where startups will present their solutions to potential investors, customers, partners, and leaders within AWS.
The cohort for 2025 reflects AWS's focus on global representation, with selected startups from North America, Asia Pacific and Japan, Europe, the Middle East, Africa, and Latin America. This diversity is part of the company's stated commitment to global inclusion and support for early-stage AI companies in a range of sectors, including legal, software, financial services, life sciences, robotics, and education.
Asia Pacific and Japan cohort
Alongside Mary Technology and Pluralis Research, the cohort from the Asia Pacific and Japan includes startups focusing on automation in financial services, robotics, and language models tailored to local markets. These companies include India's Hyperbots, Korea's RLWRLD, Thailand's SCB 10X, Japan's SDio and SyntheticGestalt, and others working on AI solutions for complex business challenges.
Wider global participation
Elsewhere, selected companies from Europe, the Middle East, and Africa are building AI-powered optimisation for machine learning, tools for unstructured data, multilingual writing assistance, and robotic solutions for manufacturing and retail sectors. In Latin America, startups are creating enterprise AI solutions for legal and financial industries, while North American representatives span manufacturing optimisation, healthcare, cybersecurity, and agentic workflow platforms.
Through the provision of credits, technical support, and global mentorship, AWS GAIA is focused on supporting participating companies as they work towards building and scaling generative AI technologies across a diverse array of sectors and geographies.
