SecurityBrief Australia - Technology news for CISOs & cybersecurity decision-makers

Trust stories - Page 11

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68% say trust the key factor when buying products - report

Thu, 22nd Dec 2022
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cx
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martech
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data privacy
Brand trust crucial for 68% of consumers, says Harvard Business Review report. Convenience, safety, and value also key factors.
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OECD adopts privacy safeguards while accessing personal data

Fri, 16th Dec 2022
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data privacy
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oecd
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digital economy
The agreement is on approaches to safeguarding the privacy and other freedoms when accessing personal data for national security and law enforcement purposes.
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Freshworks appoints new Chief Information Security Officer

Fri, 2nd Dec 2022
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cybersecurity
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cloud services
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software
Freshworks appoints Jason Loomis as CISO, bolstering its senior technical leadership in delivering fast, easy, and secure software solutions.
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Aussies set to leaves brands that fail to protect data

Thu, 17th Nov 2022
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branding
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cyber attacks
New research reveals Australian consumers will walk away from a brand if they failed to protect their personal data.
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Consumers want brands and retailers fined for fake reviews

Thu, 10th Nov 2022
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online shopping
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technology gifts
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trust
Australian consumers want brands and retailers fined for fake reviews with many wanting a fine of more than 20% of the business' total revenue.
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Contentsquare appoints Alex Llorens as Vice President of Sales

Fri, 14th Oct 2022
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saas
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uc
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collaboration
Contentsquare has appointed Alex Llorens as its new Asia Pacific VP of Sales. Llorens will lead sales and champion expansion across the region.
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Report highlights gaps in trust between enterprises and consumers

Mon, 19th Sep 2022
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digital transformation
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cybersecurity
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isaca
ISACA defines digital trust as the confidence in the integrity of relationships, interactions and transactions among providers and consumers.
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WP Engine appoints Sachin Puri as Senior Vice President & Chief Marketing Officer

Fri, 16th Sep 2022
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data science
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casb
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e-commerce
WP Engine appoints Sachin Puri as SVP and CMO, responsible for global marketing strategy and brand as the company launches new products.
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Special report: Okta provides insights around Zero Trust adoption in APAC

Fri, 26th Aug 2022
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malware
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edge security
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zero trust security
New research from Okta reveals that only 49% of APAC organisations have a Zero Trust Security initiative in place.
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Data protection: How SMEs can secure online consumers' trust

Mon, 15th Aug 2022
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data privacy
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cyber attacks
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trust
Consumers believe how a company treats their data reflects how they treat their customers, according to a new survey.
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Privacy, data ethics and the 'seismic shift' in consumer trust

Thu, 4th Aug 2022
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fintech
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martech
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market
Aussie consumers have low levels of trust for advertising, but will pay more to purchase from a trusted brand, a new report from Cheetah Digital reveals.
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Kaimera expands team with media experts

Fri, 29th Jul 2022
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transparency
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trust
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roi
Australian media company Kaimera has hired three experienced leaders in content creation, media negotiation and client relations to drive expansion.
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Future of work: How to build an intelligent and caring workplace

Fri, 29th Jul 2022
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network infrastructure
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hybrid & remote work
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cloud services
Hybrid work has become the norm, but what are the long-term effects? Dell Technologies explores building an intelligent and caring workplace.
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APAC consumers worried about how brands use personal data - Adobe

Fri, 15th Jul 2022
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martech
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adobe
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creative technologies
Adobe's latest study of more than 5000 APAC consumers and 900 senior business leaders reveals a strong correlation between brand trust and consumer behaviour.
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Cerby appoints Matthew (Matt) Chiodi as chief trust officer

Fri, 15th Jul 2022
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firewalls
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cloud security
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breach prevention
Matt Chiodi, ex-Palo Alto Networks CSO, joins Cerby as Chief Trust Officer to bolster platform security, privacy, and trust.
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Without trust, your security team is dead in the water

Tue, 5th Jul 2022
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cybersecurity
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airwallex
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cyber attacks
Building trust with employees and customers is crucial in cybersecurity, says Airwallex's Elliot Colquhoun. Transparency and communication are key.
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Adobe study finds lack of digital trust and utilisation in Australian Government agencies

Mon, 4th Jul 2022
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martech
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risk & compliance
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cloud services
Lack of digital trust and underutilisation of digital processes found in Australian Government departments, according to Adobe study.
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Siemon appoints Valerie Maguire as service to the company & industry

Fri, 1st Jul 2022
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leadership
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ieee
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siemon
Valerie Maguire, BSEE, retires after 30 years of service at Siemon, leaving behind pioneering work in optical fiber cabling and more.
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Consumers want personalisation, but don't trust brands with their data

Fri, 24th Jun 2022
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data analytics
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martech
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planning
Customers expect personalisation during every brand interaction but they don't trust brands to keep their personal data secure and to use it responsibly.
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9/10 Aussies to stop spending if personal data compromised

Tue, 17th May 2022
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uc
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data analytics
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martech
Nine out of ten Australians would stop spending with a company if their personal data is compromised, a new report has found.