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Australia

ROI Stories

Australian Stories

ROI stories

IAB Australia flags rising retail media spend & demands
Digital Signage

IAB Australia flags rising retail media spend & demands

Retail and commerce media in Australia is drawing bigger budgets, but advertisers want clearer measurement and transparency as spend rises.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Global Stories

ROI stories

Why Customer 360 initiatives fail to deliver ROI
Customer Relationship Management

Why Customer 360 initiatives fail to deliver ROI

Poor data quality, not platform failure, is usually why Customer 360 programmes miss expected returns and erode trust across teams.

By Edmund Ng • 6 min read • Last week
HTEC launches OneLoopAi to track AI spending value
DevOps

HTEC launches OneLoopAi to track AI spending value

Mounting scrutiny over AI budgets is pushing software teams to prove whether the tools speed delivery enough to justify their cost.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Businesses shift from AI pilots to trust & results
Software-as-a-Service

Businesses shift from AI pilots to trust & results

Businesses are now weighing whether AI can cut workloads and risks in core operations, rather than just speed up pilots and paperwork.

By Joseph Gabriel Lagonsin • 7 min read • Last week
Whatfix partners with PTC on PLM software adoption
Digital Transformation

Whatfix partners with PTC on PLM software adoption

Manufacturers could cut PLM training and support costs as the deal embeds in-app guidance and analytics into Windchill workflows.

By Sean Mitchell • 4 min read • Last week
Procurement blocks AI adoption for 84% of Australian CEOs
Digital Transformation

Procurement blocks AI adoption for 84% of Australian CEOs

Poor data and supply chain fragility are slowing AI rollouts, with most Australian chief executives saying procurement is holding back adoption.

By Sean Mitchell • 4 min read • Last week
Kolsquare links influencer data to ChatGPT & Gemini
Software-as-a-Service

Kolsquare links influencer data to ChatGPT & Gemini

Marketers can now query live campaign data in ChatGPT, Claude and Gemini, cutting manual reporting time and speeding up decisions.

By Sofiah Nichole Salivio • 4 min read • Last week
Dentsu UK&I links Meta creator APIs to planning tool
Marketing Technologies

Dentsu UK&I links Meta creator APIs to planning tool

Marketers can now move from creator discovery to paid activation faster as Dentsu UK&I ties Meta data into its planning platform.

By Mark Tarre • 4 min read • Last week
French municipalities scale LoRaWAN beyond pilot projects
Network Infrastructure

French municipalities scale LoRaWAN beyond pilot projects

French councils are turning IoT networks into shared infrastructure for water, lighting and waste services, reducing costs and vendor lock-in.

By Sean Mitchell • 4 min read • Last week
Lumos launches event tool to track precinct impact
Smart Cities

Lumos launches event tool to track precinct impact

Event organisers now have a way to prove precinct-wide gains as sponsors and councils demand evidence beyond attendance counts.

By Sean Mitchell • 4 min read • Last week
Sidetrade wins Hackett innovation award for AI overhaul
DevOps

Sidetrade wins Hackett innovation award for AI overhaul

The award reflects measurable gains from Sidetrade's AI-led redesign, which cut feature delivery from 60 days to three and slashed staffing needs.

By Joseph Gabriel Lagonsin • 5 min read • Last week
Kwik Trip adds AI loyalty campaigns with Eagle Eye
Data Protection

Kwik Trip adds AI loyalty campaigns with Eagle Eye

The rollout gives 5.25 million shoppers tailored offers and gives brands clearer proof of sales impact, as convenience retail shifts to AI targeting.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Exclusive: Dreamdata CEO on why B2B buying funnel isn't linear
Software-as-a-Service

Exclusive: Dreamdata CEO on why B2B buying funnel isn't linear

Buyers are spending most of the journey before sales speak, forcing marketers to rethink funnels and how they prove return on investment.

By Jake MacAndrew • 3 min read • Last week
Finance leaders lose AI gains to verification work
Software-as-a-Service

Finance leaders lose AI gains to verification work

Many finance teams are spending the equivalent of days a week checking AI outputs, wiping out hoped-for productivity gains and slowing adoption.

By Sofiah Nichole Salivio • 4 min read • Last week

Stories from Other Regions

ROI stories

RiskProfiler wins 120 G2 nods across 31 categories
Cloud Security

RiskProfiler wins 120 G2 nods across 31 categories

The recognition underscores rising demand for cyber-risk tools that show measurable returns, as buyers demand faster deployment and continuous monitoring.

By Sofiah Nichole Salivio • 4 min read • Last week
Irish firms spend €667,000 on zombie projects yearly
Digital Transformation

Irish firms spend €667,000 on zombie projects yearly

A lack of clear IT planning is leaving Irish large firms with a €667,000 annual drag from projects that should have been stopped.

By Sofiah Nichole Salivio • 4 min read • Last week
Dublin leaders urge AI strategy as adoption outpaces plans
Digital Transformation

Dublin leaders urge AI strategy as adoption outpaces plans

Only a third of Irish organisations have a formal AI strategy, leaving boards scrambling to align rapid adoption with governance and returns.

By Joseph Gabriel Lagonsin • 4 min read • Last week