Marketing stories - Page 45

Marchex has expanded its Australian presence with a new office in Sydney, and has extended its technology facilities to support growing demand.

Building and monetising your own IP is a crucial factor in the success of channel partners, Microsoft says, with the company outlining some options.

Aussie marketing leaders need to utilise marketing resource management tools to facilitate better business decisions & transform marketing delivery.

Not only are marketers in Australia leading the digital marketing charge, but they are also beginning to pull away from other regions.

eDMs don't work. They invade people's inboxes. They can get labelled as spam. They're more expensive and less effective than editorial integration.

Adobe is focused on helping users transition to the digital world by providing software tools for the creative process.

Samsung Electronics has been named the best brand in Asia for the fourth year in a row, beating out competitors such as Apple and Sony.

Oracle acquires Datalogix, boosting its Data as a Service offerings to marketers for enhanced consumer insight across digital and traditional channels.

A Gartner survey shows digital marketing budgets will increase by eight percent in 2015 as it enables companies to better connect with customers.

The role of chief marketing technologist hasn't even reached its tenth anniversary. Yet it's already starting to change. Why?.

Intel appoints Steven Fund as new Chief Marketing Officer, aiming to leverage his extensive brand expertise to revitalise global marketing strategies.

CIOs are stepping into the digital age, bridging IT and business strategy to lead their companies through digital transformation.

Mobile marketing expenditure set to hit a staggering US$55 billion by 2015 as retailers turn to mobiles to boost consumer engagement.

Following Facebook's unveiling of Graph Search yesterday, the world offers comment on the social media giants latest launch.

Social networking site could capture 50% of global search market over the next few years through a new 'Social Search' era according to latest findings.

US internet ad spend hits record $14.9 billion in H1 2011, up 23% year-on-year, as businesses leverage online marketing's clout.

Google chairman Eric Schmidt survives Senate antitrust hearing, but questions linger over search giant's practices.

Online ad spend soars by 388% (2006-2010), fuelled by UFB, signalling a digital shift as traditional print media revenue falls, says PwC report.

Let's say you are a coffee shop in Auckland and you want to create an ad to drive traffic to your Facebook page to generate more fans.

Scott Liewehr, Sr. WCM Consultant, The Gilbane Group; will present Sitecore's next webinar: Demystifying Web Engagement Management.