Trend Micro renames enterprise unit TrendAI globally

Trend Micro has renamed its enterprise business unit TrendAI, a change that applies globally, including across its enterprise cybersecurity operations in Australia and New Zealand.

The unit supports 575,000 enterprise customers worldwide, including thousands across Australia, New Zealand and the Pacific Islands, spanning government and critical infrastructure organisations.

The rebrand reflects a shift in how the company positions its enterprise offering as businesses adopt more AI tools and face a broader range of cyber risks. It also marks a move from a portfolio of security products to a unified enterprise platform, TrendAI Vision One.

In Australia and New Zealand, the change is being presented as part of a broader push into the enterprise market, where organisations are expanding their use of AI while trying to maintain security oversight and governance.

Trend Micro says it has spent more than 20 years on AI research and development and brings 35 years of threat intelligence to the business. Over the past year, it has expanded its AI security products and continued investing in TrendAI Vision One, which combines cyber risk exposure management with security operations.

Eva Chen, chief executive officer of Trend Micro, said the change signals the company's strategic direction.

"This is not a cosmetic change. It signals where we are going and how we intend to lead. TrendAI reflects our conviction that security must evolve as quickly as the technology it protects. Enterprises are redesigning their operations around AI, data and automation. Our role is to ensure they can do so with confidence, control and resilience built in from the start," Chen said.

ANZ focus

The launch also signals renewed investment in the Australian market, where Trend Micro sees rising demand from organisations facing AI-led cyber threats and more complex compliance requirements. Sydney remains a key base for local research and development and customer teams.

Srujan Talakokkula, managing director for ANZ and Pacific Islands at TrendAI, linked the move to customer demand and the company's regional ambitions.

"This is an exciting moment for our customers and partners across Australia, New Zealand and the Pacific Islands as we bring together decades of cybersecurity leadership and AI innovation under TrendAI. Organisations are at a crossroads of digital disruption, and AI is becoming the future operating model for enterprise technology. Powered by world-leading threat intelligence and ongoing investment in our homegrown R&D and customer success team in Sydney, the TrendAI Vision One platform transforms security from reactive defence into an enabler of innovation.

With thousands of customers across the region, including key government and critical infrastructure organisations, TrendAI is focused on strengthening AI capabilities and strategic global partnerships with NVIDIA, AWS, Google and Microsoft, as well as its collaboration with the Open Worldwide Application Security Project to help shape its platform roadmap and align with evolving global AI security standards," Talakokkula said.

Platform shift

The rebrand completes an internal transition to a single enterprise platform. TrendAI Vision One now sits at the centre of the company's enterprise strategy, spanning cloud, endpoint, network and threat detection functions.

Trend Micro also pointed to recognition from analyst firms including Gartner, IDC and Forrester, though it did not provide updated market share figures or regional revenue targets. It has not disclosed financial details tied to the rebrand in Australia and New Zealand.

Alongside the new name, the group is introducing several related initiatives, including a new podcast series called AI Security Brief, an expanded partnership with cyber risk adviser S-RM for incident response and post-breach support, and a collaboration with HackerVerse on adversarial testing using autonomous AI agents and MITRE ATT&CK techniques.

It is also working with technology groups including NVIDIA, AWS, Google and Microsoft, and with the Open Worldwide Application Security Project on platform development and alignment with emerging AI security standards.

The renaming comes as cyber suppliers reshape their offerings around the rapid adoption of AI by large organisations. For enterprise customers, the question is increasingly less whether AI will be deployed and more how to manage the resulting risks across data, models, users and infrastructure.

Trend Micro says its enterprise operations now employ 6,000 experts across 75 countries, serving customers across cloud, network, endpoint and data security.